Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
Connect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/
Join Sara on Sharebird here: https://sharebird.com/profile/sararosso
Questions we cover in this episode:
1. Tell me about your career path to becoming a PMM?
2. So you did you Sharebird AMA on how product marketing...more
One of the biggest risks of operationalizing a GTM plan is the lack of a common
understanding of the time it takes to do good marketing work, internally.
Marketing shouldn't slow down product; but at the same time, the more time and
advance notice marketing has, the more we're able to enrich, ad...more
See this answer for how we work as a 100% distributed company
We work a lot in "public."
As for updates, the entire company publishes bi-weekly updates ...more
As a fully distributed / remote company, we operate slightly uniquely than other
companies - the two biggest differences are 1) we don't use email and 2)
everything by default is public to the entire company.
Instead of email, we publish everything on our intranet, which is naturally
powered by ...more
It depends on what you'd like to accomplish - Zoom is great for video because
you can shift between a very personal feeling like showing all participants on
video, to more formal broadcasting with focusing on you as a single speaker or
spotlighting an entire panel. I don't think Zoom's chat funct...more
Having worked on both the B2B and B2C markets, as David above says, the sales
cycle length is completely different, and B2B can be weeks or months depending
on the product and budget approval needed.
With a startup you might be able to get to the decision maker or budget holder
much faster th...more
I think you need a mix of experiences AND data to transform what might seem like
different opinions into persuasive arguments with impact.
Experiences provide the context and detail, relatable quotes or example customer
pain points, etc., and Data provides the measurement - how big of a probl...more
Foundational qualitative research should be done as soon as you are able, and
also ahead of any major product shifts or market expansions.
We've also explored qualitative research with "the ones who got away" - lost,
paying customers. Understanding where we've failed them or where competition ha...more