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Tamara Niesen
CMO, WooCommerce
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Tamara Niesen
WooCommerce CMO • August 25
Creating an environment where we have trust, pysocholigical safety, and fun is key, but it's trust that allows team members to have autonomy and agency. Celebrating wins toegther, celebrating mistakes (fail forward!), and removing roadblocks are foundational to building healthy teams. Someth......Read More
1159 Views
Tamara Niesen
WooCommerce CMO • December 5
This is a bit tricky, especially if the feedback provider is an exec. One of the tactics that has helped me in the past is to outline what is in scope versus what is not. Be clear on this and have your approvers align to it. When suggestions that are out of scope and could impact your timelines, ......Read More
938 Views
Tamara Niesen
WooCommerce CMO • August 25
Network and seek advice. Getting to know people in the field, genuinely asking about their roles, responsibilites, what keeps them up at night, recommendations on where you might learn more is the best starting point. In addition to that, get in on these Sharebird AMAs, Demand Gen podcasts, tak......Read More
909 Views
Tamara Niesen
WooCommerce CMO • August 25
The answer here is nuanced. I have a background in product marketing, so I am biased, but if this role is the first marketer overall, I would actually prioritize a product marketing hire or skill set and focus on the foundations: * Positioning, value props, messaging, personas, pitch decks, roa......Read More
857 Views
Tamara Niesen
WooCommerce CMO • December 5
I am focused on B2B marketing to create, drive and capture demand with the end goal of creating a pipeline for sales teams (well, ultimately to acquire customers!). From my perspective, the pillars that feed into the strategy for driving pipeline include: * Knowing our target audience * Creati......Read More
851 Views
Tamara Niesen
WooCommerce CMO • August 25
As an engineer, I suspect you have deep product and user knowlege, and this could be a huge asset in marketing! I would start with getting to know the demand gen team at your organization, or, start to network, subscribe to AMA's like this one, listen to demand gen podcasts to better understand......Read More
835 Views
Tamara Niesen
WooCommerce CMO • August 25
Operating in a silo from sales and not treating them as my first team. B2B demand gen marketing- developing pipeline for sales is our job. If we are not in lockstep with sales, and don't show up as one team, we end up with an unhealthy tension that pits teams against eachother. I have only m......Read More
700 Views
Tamara Niesen
WooCommerce CMO • December 5
See response re: becoming more influential for more details. In addition to those hard skills and tactics, I would say the soft skill side of this is crucial: I establish trust by being authentic, real, vulnerable, delivering on my word, being transparent and taking stakeholders along for the pro......Read More
686 Views
Tamara Niesen
WooCommerce CMO • December 5
The [long] answer to this is part art, part science. Whether you are in a product led growth role, or creating demand for a sales led go to market organization, knowing your customer (KYC), developing compelling narratives and messaging, and leading with data are essential. But HOW you lead with ......Read More
679 Views
Tamara Niesen
WooCommerce CMO • December 5
Escalate. Do not hesitate to escalate. I know this can be uncomfortable, and you don’t want to throw any team members under the bus. Something I learned from one of my leaders is “clean escalation”. You identify the problem, document the problem statement and possible paths forward with all t......Read More
655 Views
Credentials & Highlights
CMO at WooCommerce
Formerly Shopify, D2L, BlackBerry
Top Product Marketing Mentor List
Lives In Kitchener, ON