Zachary Fox

Zachary Fox

Director of Product + Customer Marketing, Resultados Digitais

Content

Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingSeptember 14
I highly agree with much of what has been said and would add that Product Marketing is a pretty ambiguous role when you think about it. It is often very different according to the org. Tranferring to a new team or having a new boss or a new CMO could mean an entirely new idea of what Product Mark......Read More
1259 Views
Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingFebruary 14
I personally like mixing the “packing of features into a big launch” and the “ongoing drumbeat”. What we did this year was choose 4 customer objectives for our product for the year and kick the year off with a campaign speaking to them and how they solve our customers biggest needs. We then plann......Read More
905 Views
Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingOctober 21
We followed a somewhat similar path as Patrick and I couldn't agree more about thinking through all those aspects of the company, strategy, customer and product portfolio. As my company serves primarily SMB customers we didn't have that as a variable and grew focused on our products, of which we ......Read More
703 Views
Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingSeptember 14
Thanks both! Lots of planning and then lots of writing and reviewing and discussing is our plan so far, and Donald Miller’s book is up next As well. I like the idea of having someone in the target audience to bounce stuff off of. My big personal challenge is translating the concise ”write as y......Read More
703 Views
Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingNovember 16
We just finished our company’s first true Personas project and took clear steps to convince many teams that have never worked with personas before. The most important of which was to call a meeting, present the idea and ask a selection of people from each of the 4 teams that would most use them t......Read More
638 Views
Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingSeptember 15
Aside from the triggers, I would say it is imperative to constantly review your pricing on a regular basis. Aside from one-off items mentioned above, I run an annual process (that in the future I want to be 2 per year) where I gether the pricing committee that I lead and we bring up suggestions o......Read More
600 Views
Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingMarch 22
I recently came across and really loved ActiveCampaign's produt page (ActiveCampaign.com) , it does a fantastic job at explaining benefits and features together in a simple and clear way. This messaging is clearly targeted very well at their target customer of small businesses who aren't marketin......Read More
505 Views
Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingAugust 20
Three things to add here that could be helpful: 1. First is branding and values. Don’t be afraid to showcase your values before you get to a specific campaign, especially while thinking about your audiences. For example, in Brazil women are still very underrepresented In tech, both ......Read More
478 Views
Zachary Fox
Zachary Fox
Resultados Digitais Director of Product + Customer MarketingMay 24
While I’m not an expert on this topic, our team is in the midst of doing just that. One of the biggest levers we have is our portfolio of plans and some of our hypotheses are the following: -create a new up market plan -re position a core plan -down position or create a more simpler plan with ......Read More
358 Views
Credentials & Highlights
Director of Product + Customer Marketing at Resultados Digitais
Lives In Sao Paulo, Brazil
Knows About Establishing Product Marketing, Customer Research, Messaging, Influencing the C-Suite......more