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Vice President, Global Enablement at Salesforce
What a great question. One thing I do in almost all my teams is run them in agile sprints - they can be two weeks, three weeks, or monthly depending on the speed of business. As part of this, one thing I ask my teams to do (and they have the autonomy to also not do this if it's a busy time) is to...more
Director of Product Marketing, Dropbox Core at Dropbox
I completely agree that PMMs are highly cross-functional and often broadly scoped. The common trap I’ve seen us fall into is that of “peanut-buttering”, spreading ourselves thin over a broad range of projects. This is the slippery slope that leads to burnout quickly. The 3 things I do to combat t...more