The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development.
Is Your Product Launch Doomed? describes ten easily identifiable signs that can help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
First 3 Pages
Is your product launch doomed?
10 ways to identify an impending launch disaster
By Pragmatic Marketing
About Pragmatic Marketing
Pragmatic Marketing’s training is based on the fundamental belief that a company’s
products need to be grounded in a strategy that is driven by the market. We combine this
core principle with a team of instructors who have real-world experience leading high tech
product teams, to deliver training seminars that are informative, entertaining, and impactful.
Our courses cover everything technology companies need to be successfully market-
driven, from understanding market problems and personas, to creating effective requirements and go-to-market strategies. To find out how you or your company can join the growing international community of more than 75,000 product management and marketing professionals trained by Pragmatic Marketing, visit www.pragmaticmarketing.com.
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Is your product launch Doomed?
Products don’t sell themselves
The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it’s merely an afterthought; a set of deliverables created from a checklist at the end of product development. When the level of effort and resources applied to the creation of the product dwarfs that of the launch, it’s no wonder product launches fail to achieve the sales velocity anticipated.
What follows are ten easily identifiable signs that help forecast if a product launch may be in trouble. Signs you can address and fix before the launch becomes a disaster.
I always tried to turn every disaster into an opportunity.
John D. Rockefeller
Only 38% of companies rank their launches as highly successful
(source: Business-to-Business Launch Sur vey Executive Summary, Schneider Associates, Center for Business Innovation at Babson College, 2007)