Ali (Wiezbowski) Jayson

Absolutely worth the effort! A great example of where extensive qual and focus group research really was worth it was when we launched Uber Pro. In initial product strategy discussions, the internal team was exclusively looking at financial upside or discounts as rewards. But what we learned thro...more

It's a healthy balance of both. We do smaller, qualitative user feedback sessions mostly internally -- especially with customers who are in beta programs for our new features.  But broader market research initiatives that require greater scale, we often bring on great partners like Forrester, ...more

In my view, the goal is to  1. help define the objectives of the research based on business & user needs  2. support research as they execute the research plan to ensure the research methodology & questions deliver on the objectives  3. Once research is complete, help narrow and refine ho...more

I absolutely love working with UXR teams. And I completely understand the reason for the question. The truth is, yes it can be confusing. Fundamentally, I do think they share a macro goal -- which is to understand humans, their motivations, etc. But the ways in which we evaluate these can be slig...more

Absolutely! There is a ton of incredibly important data & insights in what you're probably already doing related to your product:  * Web - Look where people are spending their time, dropping off, what is getting the most clicks * Ads - Same as above. Target multiple groups with multiple cre...more

Nothing beats sitting with a customer and actually listening to them. I can't reinforce enough the importance of this. As companies grow, its easy to lean on reports / reporting to tell you "what the customer thinks & feels". But there is so much nuance in how people communicate -- and as humans,...more

It always starts with the business objective, and then moves into user needs. What I find is that happy, satisfied customers most often move the business forward. So, I like to start with a long-arch view of what we are trying to achieve, quickly followed by what we hope our users will say / feel...more