Courtney Craig

Senior Team Lead, Retail Product Marketing, Shopify

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Content

When launching a new product, what sales assets are a must have to make the launch a success?

Courtney Craig

Shopify Senior Team Lead, Retail Product Marketing • August 18

Product one sheets/handouts/leave behinds, strategy/copy for sales outreach email campaigns, internal one-sheets for sales calls/scripts, a demo video, buyer's guide, case studies or testimonials if possible, website page that describes product.

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Where does in-app copy fit in your org? (Under Product Marketing, Design or other?)

Courtney Craig

Shopify Senior Team Lead, Retail Product Marketing • August 18

We like keeping this with the PMM or a Product Manager/Owner, as the person writing this copy needs to be super familiar with the product and user experience. They need to be power users, IMO. Occasionally, I've leveraged Support or Customer Success Managers for this as well, becausr they are so ......Read More

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Credentials & Highlights

Senior Team Lead, Retail Product Marketing at Shopify

Lives In Mesa, Arizona

Knows About Messaging, Product Launches, Product Marketing vs Product Management, Sales Enablemen......more