Product one sheets/handouts/leave behinds, strategy/copy for sales outreach email campaigns, internal one-sheets for sales calls/scripts, a demo video, buyer's guide, case studies or testimonials if possible, website page that describes product.
Curious — where does in-app copy fit in your org? Is it under PMM? Design? Other? Particularly interested in technical products, but also curious for nontechnical.
We like keeping this with the PMM or a Product Manager/Owner, as the person writing this copy needs to be super familiar with the product and user experience. They need to be power users, IMO. Occasionally, I've leveraged Support or Customer Success Managers for this as well, becausr they are so ...more
Credentials & Highlights
Director of Product Marketing at ClearVoice
Lives In Mesa, Arizona