Senior Team Lead, Retail Product Marketing, Shopify
Product one sheets/handouts/leave behinds, strategy/copy for sales outreach email campaigns, internal one-sheets for sales calls/scripts, a demo video, buyer's guide, case studies or testimonials if possible, website page that describes product.
We like keeping this with the PMM or a Product Manager/Owner, as the person writing this copy needs to be super familiar with the product and user experience. They need to be power users, IMO. Occasionally, I've leveraged Support or Customer Success Managers for this as well, becausr they are so ......Read More
Credentials & Highlights
Senior Team Lead, Retail Product Marketing at Shopify
Lives In Mesa, Arizona
Knows About Messaging, Product Launches, Product Marketing vs Product Management, Sales Enablemen......more