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Josh Colter
Head of Marketing, Woven
Content
Josh Colter
Woven Head of Marketing • August 8
Andy Raskin nailed this one with his analysis of the greatest sales deck from Zuora. Here's his post: https://medium.com/the-mission/the-greatest-sales-deck-ive-ever-seen-4f4ef3391ba0
1709 Views
Josh Colter
Woven Head of Marketing • September 1
Buyer Personas should be formatted to be easily digestable and convey key insights that help teams in your org operate more effectively. The ideal format can vary by situation, organization, insights communicated, and even business model. For example, demographic info about age and gender might b......Read More
1446 Views
Josh Colter
Woven Head of Marketing • October 16
Mike's answer is spot on. It's not uncommon for companies to have a poor strategy or fit within their marketplace and then expect marketing to sprinkle magical growth hacker dust on it make the problem go away. To help alleviate this trend, marketers need to do two things: be good at math and spe......Read More
1047 Views
Josh Colter
Woven Head of Marketing • July 27
Include your sales team from the beginning and you'll largely remove this problem from the root. Orient yourself around what's in it for the sales team and they'll sit up and start to take notice. I meet with the leaders of sales and SDR teams each week to surface problems that they're having an......Read More
878 Views
Josh Colter
Woven Head of Marketing • May 30
1. Use cases- Document how developers can use your product in different situations.See Ask Your Developer for a really good take on how important use cases are to developers. 2. Data- developers tend to be highly skeptical. Use empirical data and engage their "problem-solver" mind......Read More
855 Views
Josh Colter
Woven Head of Marketing • August 8
Bring them market insights, not feature requests. I share recorded interviews and sales calls with the product team to help them understand our customers. Also, I hunt down helpful analysis of the larger market landscape and distribute widely across the org on a regular basis. Remember where th......Read More
840 Views
Josh Colter
Woven Head of Marketing • September 28
Apply agile sprint thinking to launches. You can do this by creating themes just like agile has a sprint (my team is moving to quarterly message themes). These themes encapsulate at a high level the features that the product team is working on. This approach has a couple of benefits. First, y......Read More
805 Views
Josh Colter
Woven Head of Marketing • May 30
Manav Khurana did a call with me years ago. He asked a lot of very good questions. The one that stopped me in my tracks was this: Who or What is the villain in your story? I think about this with every new role. What's the big story here? Who is the villain for our customers? How do we hel......Read More
783 Views
Josh Colter
Woven Head of Marketing • August 8
This is a common issue with the prevalency of agile software development. I recommend bundling up several iterative features into a meta-theme and then building a campaign around it every 6-12 weeks. This allows you to blitz the market with a bigger message/story, and it creates an internal drumb......Read More
777 Views
Josh Colter
Woven Head of Marketing • March 8
Product is comprised of people. And so it should be clear upfront that you need to start with a foundation of trust with the people in product. Take them out to coffee. Ask about what motivates them personally. What do they want to accomplish? Who do they read/follow for inspiration and growth? ......Read More
689 Views
Credentials & Highlights
Head of Marketing at Woven
Lives In Indianapolis, Indiana
Knows About Growth Product Marketing, Market Research, Messaging, Developer Product Marketing, Cu......more