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Lara McCaskill
Principle Product Marketing Manager, Atlassian
About
Lara McCaskill, an accomplished Principal Product Marketing Manager at Atlassian, brings a wealth of expertise in B2C and B2B realms. She is a seasoned professional known for successfully spearheading product launches from zero to one. Her strateg......more
Content
Lara McCaskill
Atlassian Principle Product Marketing Manager • January 16
Three words come top of mind for this one: Sales, Enablement and Ops. In a B2B company, you often have 2 (or even more) customers: Sales and Buyers. Sales can be a wealth of information and they are typically highly motivated ($$$$) to get their problems solved and are never short of providing in......Read More
1331 Views
Lara McCaskill
Atlassian Principle Product Marketing Manager • January 16
This all comes down to how is the rest of the business organized. If you're organizing in a way that's incongrous to everyone else in the org, you will not be setup for success. With smaller nimble teams it's likely just based on bandwith and who has room to take things on. With larger teams, or ......Read More
1097 Views
Lara McCaskill
Atlassian Principle Product Marketing Manager
Marketing Personalization with Lara McCaskill, Former Senior Manager, Product Marketing at Stitch Fix
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Credentials & Highlights
Principle Product Marketing Manager at Atlassian
Formerly Amazon, Stitch Fix, Pandora
Studied at USC Marshall School of Business
Lives In San Francisco, California
Knows About Growth Product Marketing, Messaging, Stakeholder Management, Enterprise Product Marke......more