how-product-marketers-create-a-product-driven-startup-1

Pendo.io

I'm a Director of Product Marketing at Pendo. I live in near Boston now but also spent time in SF working at the startup Wildfire then Google, in GTM roles. 

Marcus Andrews

Sr. Director of Product Marketing

Messaging

Product Marketing Stakeholders

Sales Subteams

Revenue Ops Stakeholders

Demand Generation Stakeholders

Product Marketing Team

Customer Success Stakeholders

Sales Enablement

Product Marketing Subteams

Product Marketing Career Path

Product Management Stakeholders

Product Launches

Market Research

<p>This is a foundational piece for anyone building a PMM team or moving into the role. The simple pyramid hierarchy of needs will help you strucutre how your PMMs work and give your team a north start as you grow. The pyramid builds on itself, so once you've completed one step it's time to move onto the next.&nbsp;</p>


Marcus Andrews

Content

medium.com

Credentials & Highlights

Work At Pendo.io

Sr. Product Marketing Manager