Michele Nieberding 🚀

Every launch is different, but here is a good starting point!  Identify key stakeholders - I like to do a kickoff before a big launch wiht a POC from key teams includi...Read More

The biggest risk I typically see in GTM strategies is that it doesnt work. Somewhere, something was missed, or the messaging, product, etc. doesnt resonate with prospe...Read More

Having worked as a Product Marketer in 5 different tech companies (varying in sizes), I find that this is different everywhere I go! It has ranged from being more reac...Read More

We used a RAPID framework and set up 1-2 hour sessions to review with the executive leadership team. The RAPID framework stands for: Recommended Agree Perform Input De...Read More

Some lesser known ways: A new metric my team is looking into is TAM (total addressable market) vs. SAM (sellable addressable market) and the delta between the two. The...Read More

To simplify it at a high level, I would say its having a clear understand of the 3 C's: Customers, Company, and Competition. To dissect that a bit: 1. Identify your ta...Read More

In the case the existing GTM strategy is not working, how can you go about redesigning the new GTM strategy? What should be the approach? This is a big question where ...Read More

We use a tiering system from 1-4, 1 being highest priority and 4 being the lowers. Criteria we look at to decide the tier of a release includes questions such as: Is t...Read More

When we first started to verticalize our solution, we looked at: TAM (total addressable market) and SAM (sellable addressable market--what is realistic that YOUR compa...Read More

It is important when thinking globally that you understand the nuances of each region/country. This typically impacts key teams including: Pricing (currency, rates, ov...Read More