Every launch is different, but here is a good starting point! Identify key stakeholders - I like to do a kickoff before a big launch wiht a POC from key teams includi...Read More
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The biggest risk I typically see in GTM strategies is that it doesnt work. Somewhere, something was missed, or the messaging, product, etc. doesnt resonate with prospe...Read More
How do you fit in within the product launch cycle? Do the stakeholders come to you or do you insert yourself? And once you are in the mix, do you have a checklist or framework you use to align your stakeholders to ensure the process is consistent?
Having worked as a Product Marketer in 5 different tech companies (varying in sizes), I find that this is different everywhere I go! It has ranged from being more reac...Read More
As PMM, how do you get buy-in with senior stakeholder in a big SaaS tech organisation to execute your GTM strategy in the region?
We used a RAPID framework and set up 1-2 hour sessions to review with the executive leadership team. The RAPID framework stands for: Recommended Agree Perform Input De...Read More
What metrics do you look at to say that you’ve achieved product-market fit for a totally new product?
Some lesser known ways: A new metric my team is looking into is TAM (total addressable market) vs. SAM (sellable addressable market) and the delta between the two. The...Read More
To simplify it at a high level, I would say its having a clear understand of the 3 C's: Customers, Company, and Competition. To dissect that a bit: 1. Identify your ta...Read More
In case the existing GTM strategy is not working for the product, how can you go about redesigning the new GTM strategy? What should be the approach?
In the case the existing GTM strategy is not working, how can you go about redesigning the new GTM strategy? What should be the approach? This is a big question where ...Read More
We use a tiering system from 1-4, 1 being highest priority and 4 being the lowers. Criteria we look at to decide the tier of a release includes questions such as: Is t...Read More
How do you use market research to inform priority verticals to go after in your go to market efforts?
When we first started to verticalize our solution, we looked at: TAM (total addressable market) and SAM (sellable addressable market--what is realistic that YOUR compa...Read More
It is important when thinking globally that you understand the nuances of each region/country. This typically impacts key teams including: Pricing (currency, rates, ov...Read More
Credentials & Highlights
Head of Solutions Marketing at Iterable
Knows About Category Creation, Competitive Positioning, Product Launches, Messaging, Go-To-Market...more