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Michelle Sawa

Director of Product Marketing & Research,
Michelle Sawa
Director of Product Marketing & Research, Liongard
Product MarketingFollow Michelle
Which other teams do product marketers work closest with at your company?
Director of Product Marketing & Research at Liongard
At Liongard, the product marketing team works closest with product management, product education, marketing, sales, and account management. We are organically splitting responsibilities and relationship ownership based on interest and skills for our product marketing teammates. For example: one ...more
Product MarketingFollow Michelle
What are the company and team values? What characteristics do you look for in product marketers in order to represent those values?
Director of Product Marketing & Research at Liongard
Our core values drive both how we work and who we hire:    * Listen & Learn –Be a sponge.  We are focused on learning, not perfection.   * Adapt & Automate –Respond to what’s been learned.    * Execute as a Team –Collaborate to all row in the same direction.    * Focus on Visible Progress –C...more
Product MarketingFollow Michelle
What does your org structure & size of the team look like?
Director of Product Marketing & Research at Liongard
The product marketing team sits under the broader product team--which includes product management, partner success, product education, and our team. We report to the Chief of Product, and currently we are a team of three people. We're hiring a Product Marketing Manager [https://jobs.smartrecruite...more
Product MarketingFollow Michelle
What does the interview process look like for product marketing roles?
Director of Product Marketing & Research at Liongard
The interview process typically consists of a phone screen, followed by a formal interview. We'll ask candidates to share recent work they've done related to the role they are interviewing for. Depending on the role, we may also send over samples of product marketing materials for them to share t...more
Product MarketingFollow Michelle
What are your plans for expanding the team?
Director of Product Marketing & Research at Liongard
Our team is growing! We are hiring a Product Marketing Manager [https://jobs.smartrecruiters.com/Liongard/743999717453621-product-marketing-manager]right now and have a handful of additional hires slatted for 2021. Currently, our product marketing team sits under the broader product team and enco...more
Product MarketingFollow Michelle
What do you see as the most challenging aspect of being a product marketer at your company?
Director of Product Marketing & Research at Liongard
The thing that keeps me up at night is the opportunity in front of us. We are crossing the chasm, and after securing a $17 million Series B funding round, it's game time for making Liongard a player with staying power in the mainstream Managed Service Provider market.  No other company in our ...more
Product MarketingFollow Michelle
Are there opportunities for professional development as a product marketer on your team? If so, what do those look like?
Director of Product Marketing & Research at Liongard
Yes, absolutely. Listen and Learn is a core value at our company. Every team is encouraged to pursue professional development opportunities to strengthen their skillsets. For the product marketing team specifically, this looks like attending virtual conferences and participating in PMM bootcamps...more
Product MarketingFollow Michelle
What does success look like as a product marketer at your company, and how do you measure it?
Director of Product Marketing & Research at Liongard
Success for our team looks like deep connection with people; our internal team and our external customers (who we call partners as we're B2B). We are the translators of human insights, and we know we are succeeding at our job when everyone knows the pain points our product solves and the benefits...more
Product MarketingFollow Michelle
What’s your favorite part about working on the product marketing team?
Director of Product Marketing & Research at Liongard
My favorite part about working on the product marketing team at a growing company is that every day brings new opportunities. My team has no existing playbook and is building product marketing from the ground up. We have tremendous freedom in testing new ideas. As the glue between other departmen...more