Gregg Miller

VP of Product Marketing & Brand, PandaDoc

Content

How do you think about your first 30/60/90 day goals when coming in as the Head of Product Marketing in a startup that didn't have product marketing before?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • October 9

30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More

9643 Views

What does your product marketing team org structure look like?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • October 9

There’s two main drivers I think about with respect to org structure. Important caveat on the below being I primarily have worked at smaller organizations where org structures across the company are often highly nimble. 1. How established the function is - When the PMM function is new, oftentim......Read More

6179 Views

What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • October 9

At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximize Zapier’s market opportunities by (1) clarifying where we win and (2) driving GTM strategy for product success.” I then defin......Read More

5357 Views

How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • October 9

I’m assuming this question is about moving from a focus on the “last mile” of the go-to-market process entailing sales enablement and product launches to more “upstream” go-to-market strategy activities like identifying market opportunities, defining target segments in the market, partnering with......Read More

2228 Views

What are the biggest surprises when going from a company where product marketing was established to one where you have to establish product marketing?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • October 9

One of the biggest surprises is that the vast majority of people at smaller companies have little idea of what product marketing is. Your new colleagues may have never worked directly — or even indirectly — with product marketers before. This means that you as the new head of PMM have a much bigg......Read More

2108 Views

When launching a new product, what sales assets are a must have to make the launch a success?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • May 16

This will vary depending on how important a given product is as well as its degree of complexity, but for a decently robust feature/product I think you'd want some of the following as a minimum. [Internal] Product one-pager: Succinct asset that explains what customer pain points we're solving ......Read More

1905 Views

How detailed should one make a battlecard/killsheet?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • May 16

I'll try and answer each of these three questions separately. * My philosophy is short and sweet. If you're making battlecards longer than one page or using size 5 font it's going to be impossible for your sales reps to get the high impact at a glance insight they need. Battle cards work ......Read More

1872 Views

What systems/tools do you swear by for product launches to keep all stakeholders informed and engaged?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • September 30

GTM kickoff meeting: It is absolutely essential to get all the right stakeholders in the same room to get on the same page around what we're doing, why, by when, and with which owners. I like to have my team run these meetings roughly three months before a given launch and use them as an opportun......Read More

1793 Views

How should product marketing split feature adoption KPIs with the product team (for B2B self-serve SaaS)

Gregg Miller

PandaDoc VP of Product Marketing & Brand • February 12

In an ideal world product and product marketing should be embedded in one another’s efforts from start to finish (see my other response on “customer needs” and getting PMM further upstream). In this world product marketing has played an active role in helping set the vision for the feature, doing......Read More

1673 Views

How do you establish credibility with product management when you are new to the product marketing team?

Gregg Miller

PandaDoc VP of Product Marketing & Brand • February 12

It's all about doing great work that matters to the business, matters to your partner, and fits into the context of the relationship! The playbook below can help get the ball rolling. Sorry for the long answer, but it's a complex question with big implications for your ability to add value as a P......Read More

1526 Views

Credentials & Highlights

VP of Product Marketing & Brand at PandaDoc