Nicole Gallow

Nicole Gallow

Group Product Marketing Manager, Cisco

Content

Nicole Gallow
Nicole Gallow
Cisco Group Product Marketing ManagerDecember 21
My first step would be talking with the sales team (outside of my hiring manager and direct colleagues, of course), to see what they're using currently and what our customers are needing. Then create content for those immediate needs. Typically there are 'decks' (story of our lives, right?) or pl......Read More
1178 Views
Nicole Gallow
Nicole Gallow
Cisco Group Product Marketing ManagerDecember 21
I believe the answer to this 'depends' on many factors, a couple of which are:  * Company size  * Org (PMM or reporting org) size If you have a large PMM team, having a more vertical org may make the most sense. At Cisco, I believe our PMM org is very balanced, not too flat or too tall, but w......Read More
1091 Views
Nicole Gallow
Nicole Gallow
Cisco Group Product Marketing ManagerDecember 21
It's a fun project to take overall quarterly objectives like sales enablement or new feature launches and tie them back to OKRs. In fact today, I was talking with my team about how we can measure success for a sales enablement next quarter. We're going to do this a couple of ways:   1. Sales co......Read More
962 Views
Nicole Gallow
Nicole Gallow
Cisco Group Product Marketing ManagerDecember 21
COMMUNICATE! Early and often!  In a successful GTM plan you're collaborating up front with PM, design, engineering, PMO, NPI, senior leadership, integrated marketing (demand gen), regional marketing, and so many more! From a technical counterpart perspective, I've worked with design teams to wor......Read More
945 Views
Nicole Gallow
Nicole Gallow
Cisco Group Product Marketing ManagerDecember 21
Get that headcount ASAP! I kid, I kid.... kind of. My selfish, well, self, wants to say ask for approval as soon as you start -- first 30 days. Hiring someone doesn't happen overnight so you want as much time as possible to get applicants.  That said, the logical part of my brain says take som......Read More
891 Views
Nicole Gallow
Nicole Gallow
Cisco Group Product Marketing ManagerDecember 21
This question is great and so very relevant. I've been companies where leadership has had 3 very different thoughts on the PMM org.  1. PMM IS AMAZING 2. What the heck is PMM and why am I paying their salaries?  3. Eh, PMM exists but I don't care much about what they do. << my least fav......Read More
492 Views
Credentials & Highlights
Group Product Marketing Manager at Cisco
Formerly Splunk, Quest Software
Product Marketing AMA Contributor
Lives In DFW Metroplex
Knows About Establishing Product Marketing, Growth Product Marketing, Influencing the Product Roa......more
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