Rekha Srivatsan

Vice President Product Marketing, Salesforce

Content

What can I include in my marketing portfolio to standout from the crowd as a product marketing candidate.

Rekha Srivatsan

Salesforce Vice President Product Marketing • July 28

Welcome to the PMM world! ;) My approach to this would be: * Take a closer look at the particular job responsibilities. If the job responsibilities are heavy on content creation, I'd include samples of the content you've created in your marketing portfolio. * In addition, include a var......Read More

13068 Views

Do you generally recommend that candidates go 'above and beyond' in preparing for interviews by, for example, putting together 30-60-90 day plans or a report on the company/product and strengths/weaknesses/opportunities to give the interviewer a glimpse into how they think? In which situations do you recommend this approach or not?

Rekha Srivatsan

Salesforce Vice President Product Marketing • April 20

I love when candidates go above and beyond! I always do when I interview for my next role. A 30-60-90 is extremely helpful for the hiring manager to know how you prioritize and candidly, will also help you decide if the role is the right one for you. I'd almost always have a deck with my 30-60-90......Read More

5347 Views

How would you approach this product marketing interview assignment?

Rekha Srivatsan

Salesforce Vice President Product Marketing • July 27

Sorry, that didn't work out! Here's how I would approach this assignment: * Study Certain's website to understand their current product messaging and positioning. And make sure your draft is different from this but not drastically different. * Play closer attention to their customer st......Read More

4363 Views

As a hiring manager, what do the best product marketing candidates have in common?

Rekha Srivatsan

Salesforce Vice President Product Marketing • April 20

I don't care about the candidate's background when interviewing for my team. I've hired folks from engineering, solution engineering, sales, and customer success teams and they've become successful PMMs. That being said, most of them have this in common: * Can-do and flexible attitude - Ready ......Read More

3949 Views

What are the most common mistakes you see candidates make during an interview for a product marketing position?

Rekha Srivatsan

Salesforce Vice President Product Marketing • April 20

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors on resumes - Attention to detail is a core skill for a PMM, so it is a big turn-off......Read More

2924 Views

What are some of the most common red flags that product marketing candidates make?

Rekha Srivatsan

Salesforce Vice President Product Marketing • April 20

I'm a huge fan of shorter, concise resumes. If you can articulate your journey and experience on one page, it will help me to process your resume well. Some red flags I've observed: * Typos/grammatical errors - Attention to detail is a core skill for a PMM, so it is a big turn-off for me if ......Read More

2339 Views

What does your product marketing team org structure look like?

Rekha Srivatsan

Salesforce Vice President Product Marketing • December 8

Great question and one that comes up all the time! The structure of the PMM team can vary depending on the size of the organization, the nature of the product, and other factors. I lead the Service Cloud PMM team, the largest cloud for Salesforce. So, it is a mature product with a billion+ annual......Read More

2091 Views

What messaging and persona framework do you use and how much of competitive positioning do you cover in Messaging?

Rekha Srivatsan

Salesforce Vice President Product Marketing • February 6

I like the positioning doc to address your audience need, how do you stand out / differentiated, what do you provide and white space. For example, if you have customer need, you can easily come up with the FOR and WHO; if you have white space, you can fill in the UNLIKE; and if you have unique ca......Read More

2007 Views

How do you communicate product marketing updates and activities to the rest of the company?

Rekha Srivatsan

Salesforce Vice President Product Marketing • December 8

Communicating product marketing updates and activities effectively to the rest of the company is crucial for ensuring alignment and support across different departments. There are a few different ways: * Slack, obviously! We have a channel for everything, so once we wrap up a project/launch/......Read More

1971 Views

Whenever you are new to a PMM role, what are the top 3 things you look for in the work that has been done before you arrived? (e.g. personas, messaging templates)

Rekha Srivatsan

Salesforce Vice President Product Marketing • December 8

When you are new to a PMM role, take the time to understand the product, business, people, and customers. For the first 30 days just take the time to do a listening tour from your key stakeholders to your customers. Be diligent about it and this will be the biggest foundation of your role. Gather......Read More

1967 Views

Credentials & Highlights

Vice President Product Marketing at Salesforce