Yify Zhang
Global Head of Marketplace Marketing, Eventbrite
Content
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • April 11
The size of your target customers influences the types of channels you lean into with your communications and the motion of each. The question to ask yourself is: where are your customers showing up, what does it take to convince them to use your product (or take the action you want). GTMs tar......Read More
923 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
* Gamify the session as much as possible - ask questions to recap each part of the session, and reward points * Make it really clear at the start of session what's in it for the sales person. You're here to help them succeed. And that it's in their best interest to be fully present so......Read More
920 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
I would map out the customer journey and identify stages where either there are leakage in leads, or the conversion process is not as efficient as it can be. To do this, I would listen to recorded sales calls if they're available, or ask to sit in on a few calls. Ensure that the calls cover a var......Read More
908 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
* Collect insights through customer research. Research should be done regularly to get feedback from prospects or existing customers to find out what their needs are, and how to best position yourself during each point in their discovery journey (sales being a touchpoint in that journey......Read More
904 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
Ultimately, prioritization should be based on business outcomes. One-sheets on a feature could be just as impactful on win rate as a pitch deck, if it's an unmet need that customers care deeply about and is currently not offered by other competitors. I would ensure that you're clear on the impact......Read More
890 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
Measuring sales enablement effectiveness requires a combination of business metrics and internal metrics. Ultimately, you need to ensure that enablement is making an impact in Sales teams' ability to win deals and retain customers, while making sure that the process to do so is efficient and effe......Read More
887 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
Internal surveys are a good way to crowdsource feedback quickly. You can set one up quickly and share it in your company's chat forum, or send it to your sales team's list serv. Once your collateral is ready, I would limit the sources of feedback more strategically, so that you're not overwhel......Read More
881 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
Measuring sales enablement effectiveness requires a combination of business metrics and internal metrics. Ultimately, you need to ensure that enablement is making an impact in Sales teams' ability to win deals and retain customers, while making sure that the process to do so is efficient and effe......Read More
876 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
* Gamify your enablement trainings, whether during trainings or over chat forums like Slack or Google Meet. Ask questions that reinforce the most important takeaways from an enablement training, and reward those who answer correctly with points. * Familiarize yourself with Sales teams......Read More
873 Views
Yify Zhang
Eventbrite Global Head of Marketplace Marketing • December 13
* I would prioritize based on business outcomes. Across the various product lines with sales enablement needs, which one is the most impactful in terms of getting customers to choose you as their provider? * Are there also ways that you can combine the various product lines into theme......Read More
869 Views