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Free ebook: A Guide to Prospecting with Programmatic Advertising: How to take advantage of programmatic-powered prospecting

The challenge for marketers over the past hundred years hasn’t changed: to find new customers to fill the funnel through various advertising channels. It’s now much easier to do that in today’s real-time advertising ecosystem, as marketers are armed with new technology and innovation to help automate this process. The introduction of the ad exchange and programmatic buying – the automation of buying and selling online ads – has revolutioniz...Read More

Table Of Contents

Pg 4 - The modern marketer's funnel Pg 6 - Programmatic buying Pg 10 - How to measure performance Pg 14 - Conclusion

First 3 Pages

A Guide to Prospecting with Programmatic Advertising How to take advantage of programmatic-powered prospecting What’s Inside 4 THE MODERN MARKETER’S FUNNEL 6 PROGRAMMATIC BUYING 10 HOW TO MEASURE PERFORMANCE 14 CONCLUSION INTRODUCTION The challenge for marketers over the past hundred years hasn’t changed: to find new customers to fill the funnel through various advertising channels. It’s now much easier to do that in today’s real-time ...Read More