programmatic advertising

Free ebook: A Guide to Prospecting with Programmatic Advertising: How to take advantage of programmatic-powered prospecting

The challenge for marketers over the past hundred years hasn’t changed: to find new customers to fill the funnel through various advertising channels. It’s now much easier to do that in today’s real-time advertising ecosystem, as marketers are armed with new technology and innovation to help automate this process. The introduction of the ad exchange and programmatic buying – the automation of buying and selling online ads – has revolutionized the way marketers scale. Read this guide to understand how to use programmatic advertising to find new prospects.

Table Of Contents

Pg 4 - The modern marketer's funnel Pg 6 - Programmatic buying Pg 10 - How to measure performance Pg 14 - Conclusion

First 3 Pages

A Guide to Prospecting with Programmatic Advertising How to take advantage of programmatic-powered prospecting What’s Inside 4 THE MODERN MARKETER’S FUNNEL 6 PROGRAMMATIC BUYING 10 HOW TO MEASURE PERFORMANCE 14 CONCLUSION INTRODUCTION The challenge for marketers over the past hundred years hasn’t changed: to find new customers to fill the funnel through various advertising channels. It’s now much easier to do that in today’s real-time advertising ecosystem, as marketers are armed with new technology and innovation to help automate this process. The introduction of the ad exchange and programmatic buying—the automation of buying and selling online ads—has revolutionized the way marketers scale their companies for growth. Keep reading to understand how to take advantage of programmatic-powered prospecting.