Free ebook: The Essential Guide To Display Attribution Models

Digital advertising has introduced both new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s not always clear which metrics matter in an attribution strategy. Download this guide to explore some of the most common models used to measure display advertising and get to the bottom of how they may work for you. What's inside? A breakdown of the most common display attribution models A new method for measuring the true impact of your prospecting and retargeting efforts How to optimize your budget for improved campaign performance

Table Of Contents

What’s inside WHAT WORKS BEST FOR YOUR CAMPAIGNS ......................................4 TYPES OF ATTRIBUTION MODELS .................................................5 CONCLUSION........................................8

First 3 Pages

The Essential Guide To Display Attribution Models Learn the ins and outs of common strategies to help measure your campaigns Introduction Digital advertising has introduced both new challenges and new opportunities in marketing attribution. Every touchpoint along a consumer’s path is highly measurable, allowing advertisers to identify the tactics that drive results, allocate budgets more effectively, and scale their best-performing campaigns. But it’s not always clear which metrics matter in an attribution strategy. Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. In this guide, we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you. What’s inside 4 WHAT WORKS BEST FOR YOUR CAMPAIGNS 5 TYPES OF ATTRIBUTION MODELS 8 CONCLUSION