Spotify comes to mind with product marketing I really admire.
The particular element of their product marketing I most admire is their ability
to elevate listening to music and podcasts on the go, to a data-rich, "teach me
something about myself" package at the end of each year.
Director of Product Management, Speech AI at Cisco
May be I am baised, but in the large Global 500 space, infrastructure -- I would
say my experience at Cisco was the best. For me thats kind of the benchmark now
- both in terms of strategy and execution cadence that I learnt. From products
to solution to positioning platforms, working with ecosys...more
Group Vice President, Industry Marketing at Oracle
The early work Twilio did to quickly convey what the service did and who it's
for then get developers to dig into the product and have an a-ha moment with a
couple of lines of code was pretty great. All of it tic and tied back to the
brand and voice of the company, which had a sort of open source...more
I’m not allowed to say Stripe. Everyone says Stripe. So I’ll say…. Stripe? I
kid, I kid.
I’ll always have a soft spot for Heroku – they’ve always stood out to me as a
company with a unique brand presence that never compromised on technical value
and authenticity. Some of the Product Marketers I ...more
Head of Product Marketing, Advertising Cloud at Adobe
I also love Intercom. I took their Jobs to Be Done methodology and made a value
prop project out of it! https://www.intercom.com/books/jobs-to-be-done
I also think stripe has a great website for their products and reference it
Segment has pleasantly come a ...more
Apple is the gold standard in my book. They have a strong point of view and
aesthetic, and every product has a story, launch, and campaign behind it. Square
has emulated this model as well, and their website shines as a result.
In the SaaS category, Zendesk and Mailchimp are some of my favori...more
Yes! Here are a few examples, mostly B2B SaaS.
Asana: I love how they take, what is a horizontal app, and position it to
address specific use cases by function & persona. Whether the target user is in
Sales, Product, Operations, HR or some other function, the PMM team at Asana
know your top us...more