I think it takes experience and a well developed muscle to be great at product
positioning. Writing simple, easy to digest copy that communicates the value and
function of a complex product is not easy. Take a look at most startups websites
and you'll see what I mean. It's easy to fall back on ja...more
Director of Product Management, Speech AI at Cisco
Chiming in here
1. Messaging and positioning - can be difficult, again its very industry and
segment dependant as well as what type of product/technology. Being on
enterprise infrastructure and software in my career, in the current scenario,
where you have to influence and convince multiple "...more
There are two things I found challenging for the PMM role.
1. Prioritize all the things we can work on and make sure we are having the
biggest impact on the business. Our role at Square is very broad. At any
time, we can be pulled in from working on the next 18-month product strategy
Thank you for the thoughtful and insightful reply, @Carrie Zhang
After encountering the churn issue, what levers did you have within the company
to drive/prioritize the focus on closing feature gaps and churn vs. increasing
marketing budget to meet other KPIs?
Thanks for the follow-up questions Justin.
On your first question, it was pretty easy to get alignment on addressing churn
vs. increasing budget. The logic to not put money into a leaking bucket was
fairly obvious so we did not get much resistence. Had I encountered more push
back, I'd probabl...more