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Head of Marketing at Woven

RSS feed fed to a slack channel that I review each week. Also, I have alerts setup for key competitor pages (home, pricing, etc...) that notifiy me of any significant changes.

Founder at Enablix
Once you get the insights (from the different methods that the other answers have already shared), it will help to crystalize important changes in competitive deck so that sales and other customer-facing team members have access to the key competitive data points. This could be done through one s...more
VP of Marketing (previously Head of Product Marketing) at Thanx
In addition to the above, I also like Owler and LinkedIn Sales Navigator for keeping on top of news and updates. I allocate one team member to focus on competitive and then that individual curates the updates for the internal audiences as appropriate. We make sure to share the right level of i...more
Chief Marketing Officer at
1. Automate as much of the research / data collection as possible. (I'm biased, but I think Crayon does the best job of capturing competitive moves across millions of sources.) Honestly, this should be "outsourced" to technology because it can do a better job at a fraction of the cost (think of y...more
VP of Marketing at Brandfolder
Google Alerts are a great way to keep up on content that your competitors are posting. I have a weekly digest email that's delivered to my inbox with my top 6-7 competitors.  If you have the resources, the big three analyst research firms are also a great way to stay on top of it. A big part of ...more
Director of Product Marketing at PandaDoc
This depends on the necessary level of detail. We use Google Alerts + an internal Slack channel for ongoing monitoring. As for in-depth analysis, Crunchbase,, G2Crowd, Capterra, LinkedIn, Glassdoor, and competitors' websites can be useful.  Also, check out this blog post: http://max2c...more
Director of Product Marketing at Unbounce
Depending on the outcomes desired (360* view of competition, product knowledge, pricing, positioning, etc.) there are a lot of different way to stay on top of a lot of different data points. In addition to using Google/ RSS Alerts: 1. Integrate as much intel into your current processes as possib...more
Product Marketing Director at
In B2B: Make sure your sales team is activated to share information with you. Much important competitive information will not be public, and your sales reps are in the best position to hear about and gather new data. Just keep in mind that you don't need to react the same way they do to new infor...more
Principal at Aggregate Insights
Something like Talkwalker Alerts is free like Google Alerts and much more flexible. If you are ready to get serious, something like Crayon from Ellie (above) or Kompyte can be helpful.  That said, I've found that in tech it's often a problem of too much information and a noise over signal prob...more
Head Of Product Marketing at SignEasy
@Ellie Mirman [/profile/ellie-mirman] has the right idea, in terms of broad, general principles to apply. My personal bias is against following every release and customer move because it sets one up to play a capability-level, reactive game. Personally, I think it's more important to observe comm...more
Director of Product Marketing at Culture Amp
There's no silver bullet here because this really does involve setting aside time, especially when CI is not the only part of your job. You can set aside 1-2 hours once a week to do deep dives into your competitors website, PR/news, social media, etc.  There are a few automated ways to do this l...more
Head of Product Marketing at Ramp
I'll start by saying - having a solid competitive positioning framework with a few buckets for your entire universe of competitors helps immensely. I think this is the only way to build a competitive function from scratch with a lean team. e.g. Competitor X, Y, and Z fit into Category A and can g...more
VP of Product Marketing at Unbabel
Here are some ways I've tackled this with my teams: 1. It is important to establish a cadence for your competitive research. How often is actually achievable based on your resources/bandwidth? Do you have a dedicated CI person on the team or is your team smaller where this is part o...more