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Head of Marketing, Cloud Enterprise at Atlassian
The structure of any team needs to be driven by the success criteria for that team. At Atlassian, we typically look at KPIs like # of paid users and pipeline (MQLs) for PMM. Enterprise-focused PMM teams typically have a couple more things they need to solve for: Sales enablement, and account-base...more
Senior Director, SMB Product Marketing at Salesforce
My team is responsible for product messaging & positioning for Salesforce's core solutions for small businesses across our high-growth industries and customer & community marketing initiatives. On my team:  * One PMM per key Salesforce solution for SMBs  * One PMM leading our high-growth SMB I...more
Director, PMM - Support & Platform at Intercom
In general, PMM roles at Intercom are more of the 'full stack' variety - i.e we cover the whole journey from feeding into the roadmap to launch, including competitive research, buyer/persona/market research, GTM strategy, positioning and messaging, enablement, launch planning etc. Our team sits ...more
Head of End-User Marketing at Airtable
Airtable’s product marketing team has a bit of a unique structure in that we don’t have one “Head of Product Marketing”, we have two. Myself (Self-Serve PMM lead) and my counterpart (Enterprise PMM lead) are responsible for the two sides of our business and both report into our CMO. The other thi...more
VP Product Marketing at Box
A lot of it depends on the types of products you're marketing. Some teams can be easily organized into solution-based pods, so if you have a lot of products in your portfolio, you might have product marketers who focus on individual products reporting up to a solutions marketer, who represents a ...more