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Head of Product Marketing at Square

Agree with Mike! PMM needs to be part of the roadmap development process. Most companies do annual planning. So you should know where you are taking the product to in the next year. Then, what are the quarterly feature release roadmaps.

Director of Product Management, Speech AI at Cisco
I agree with Mike. Being part of the product life-cycle planning gives you visibility into the future as well as whats currently ready to ship. I prefer to create hierarchy of messaging - Company, portfolio (if it exist), individual product, so that some of the broader messaging can stay for 12-1...more
Senior Product Marketing Manager at Snowflake
I would highly recommend having visibility and clarity on your product vision and mission as part of undersetanding the roadmap. To me, the product roadmap should be the path to fulfill this larger mission and objective.  There is a 20-year-roadmap exercise in Jake Knapp's Brand Design sprint ...more
VP, Product at Barracuda Networks
 As a PMM, you should have visibility into the entire roadmap - as far out as it goes. You and your PM should basically be joined at the hip, and you should be an active collaborator in influencing and developing the roadmap. Being a part of that process will give you deeper insight into the prob...more
Founder at BrainKraft
I will be the devil's advocate. The PMM needs visibility into the roadmap as far as it relates to current products and next products. I break the product world into 3 basic categories: current products, next products, and future products. Focusing attention on features and products that are too f...more
Sr. Director Product Marketing at BlueVine
This will depend on the type of business you are in. Hardware? Enterprise? These have longer development and sales cycles so the teams have to plan much further ahead vs. a self service model where products tend to ship faster. Also the maturity of the company will make a difference because Produ...more