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Director of Product Marketing at Iterable
I think it’s hard to showcase messaging in an interview unless you’re specifically bringing up documented work. At HubSpot, we like to give candidates an exercise before an interview that typically ties into positioning and messaging. Oftentimes this exercise will tie back to a recently released ...more
GTM Lead at Benchling
Love this question!  Obviously, always protect your employer’s confidential information. However, if you have done your work correctly, your messaging will inform all of the material and content you’ve developed. It would be reflected on your website, on your datasheets, on other public-facing ...more
Growth Marketing Manager at Flutura Decision Sciences & Analytics

Love this particular answer. 

I was going through the same dilemma and then identified no. of MQLs as the primary metric. If the messaging resonates with the prospect, then they will want to see the actual product.

Secondary metrics were engagement% on SM, and avg time duration on website.

Head of Product Marketing at Narvar
The success is positioning is about proving that your work made your employer known for something in the market.  One of the most common ways PMMs do this is by showing how they get the company a top quadrant or wave leader spot with Gartner of Forrester respectively. Nowadays, G2 reviews and ...more
Director of Product Marketing at LogDNA
When I am looking for messaging and positioning validation from outside the org, I find that people engage more with a story than with a static framework. And as far as stories go, everyone much prefers pictures to reading dense Powerpoint slides! To that end, putting together a solid "marketect...more
Director of Product Marketing, Customer Identity at Okta
There is a process to messaging and I think many folks are overly focused on the last step which is the final translation to words. I actually think this piece is the simplest of all the steps so I don't spend a lot of time looking at documented work when I interview product marketers. What's rea...more