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PMM Sr. Team Lead (Trello) at Atlassian

A great way to think about framing your messaging is by starting out with a short paragraph outlining who you are talking to and why they should care or need your solution/product. At Atlassian, we often start with these questions: Is this how you want your product or service to be represented? Are you appealing to the right audience? This is a good framework for laying out this information and keeping it top of mind as you formulate your messaging. I'll make another pitch for creating an overall messaging house for your brand/product to be able to come back to over time and use as a launching point for specific features/GTMs. This is something that will make your job so much easier and not feel like you are starting from scratch each time you try to set up the messaging for a launch.

Director of Product Marketing at Brex
At a high level, for product messaging, you should have these things: * Elevator Pitch * Unique Value Proposition * Competitive Positioning * Supporting Proof Points For persona messaging, add: * Buyer Personas/Ideal Customer Profiles * Top Use Cases For Elevator Pitches, I like to st...more
Vice President of Product Marketing at Workato
Here are two I posted earlier in this session. Positioning Statement - this is typically the foundation of any product/GTM positioning. * [Target Customer] For: describe who you're targeting your product at * [Statement of need or opportunity] Who: describe the pain or opportunity you're o...more
Director, The Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College
Hi all - great to be with you here today live from my home office and spinning vinyl on my turn table as I answer your questions! In terms of sweet messaging templates, I generally go back to the Crossing the Chasm standard mad libs version: * For __________________________________________...more