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Director of Marketing at Qualia
Nothing (literally nothing) is more valuable than sitting in on as many prospect / customer calls as possible. It’s the only way you’ll truly understand your buyer and what makes them tick. The rest flows from that. Other than that, make sure you can get at least one launch under your belt as ...more
Group Product Marketing Manager at Codecademy
Two things I wish I knew: * The importance of building trust and establishing good relationships * My unique capabilities/value as a PMM and how to communicate that to my partners In the beginning of my career, I think I over-indexed on producing a good work product and tried to influence ...more
Director of Product Management, Speech AI at Cisco
This is an interesting question. It really depends on the size of the company where you join. I switched to product marketing after almost 9 yrs in engineering including a MS in computer Engg. I had spent lot of time in the labs in Cisco to the point I think my hearing is partially damaged becaus...more
Head of Product Marketing at Samsara
Salespeople are NOT your customers, they are team members: This will change how you look at your marketing strategy and deliverables. It is fair to say that the content product marketers develop will be consumed, used and delivered by sales. However, the content should resonate with your prospect...more
Latam Marketing Manager at ActiveCampaign
Great answer, @Suyog Deshpande []! I would also add that thought leadership is not about the number of articles or ebooks you produce, but about how this content position your company as the leader. There are two formats that I believe are the most ...more
Senior Product Manager, Enterprise Cloud at Atlassian
I was lucky at the beginning of my PMM career, because I got into a pretty solid group that understood exactly what PMM did and didn't do. But I think my advice to people would be to really understand and grasp the craft of product marketing. We're not just writers - if we wanted to do that, we w...more
VP of Marketing at Brandfolder
Some random thoughts in no particular order: *  The importance of prioritization and how to say no: you will be under constant barrage for requests from all angles: the ceo, sales, CMO etc... These requests will range from the silly to the idiotic and you will never be effective if you...more
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Vice President, Product Marketing at Braze
I wish I understood how product marketing ideally works. Based on my experience, here's how product marketing teams should work together: 1. A Product marketing lead identifes a goal. The three goals are usually to create pipe, mature pipe, or close deals. 2. The PMM will select a target b...more
Head of Product Marketing at Forethought
Everything! But really...I was pretty clueless. I wish I knew how product marketing works with sales, customer success, product, and core marketing to be successful. I wish I knew to spend time asking questions and getting as much information as possible before starting a project. I wish I kne...more