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Head of Product Marketing at Samsara
First 100 days in a job quite important. The First 100 days are your opportunity to ask questions, make some bold moves, build trusted relationships, and set the tone. I would focus on the following things: Build a solid understanding of your industry and target market: As a PMM, you need to b...more
Founder at BrainKraft
30 days - Learn the market and competitive landscape. Visit as many customers and non-customers as possible. Read every Win/Loss report you can get your hands on. Talk to as many sales reps as possible. Use the Steve Jobs line of questioning: "What's working here?" "What's not working here?" Warn...more
Head of Product Marketing, Advertising Cloud at Adobe

Thank you, David! 

VP of Marketing at Brandfolder
One thing I'd add that's very tactical to the great stuff that David has already laid out: Find your allies.  Talk to everyone within the org that you can and assemble a shortlist of people who have good understandings of things like the customers, the tech etc... Befriend a good sales rep,...more
Director of Product Marketing at Searchmetrics

I agree James, talking to everyone internally is incredibly important. Finding out what they think is working and not working will help you recognized some of their unvoiced expectations of you and where they think you should focus. (Even if you have differing opinions.)

Head of Product Marketing at Prove
Congrats on the new role! Very excited for you. I agree that it is good to have a 30-60-90 day plan and to make sure you can show progress and positive impact early yo make a good impression. That said, I would suggest you give yourself some time during the first 30 days to absorb as much as you ...more
Director, Product Marketing at UserTesting
Whenever you are starting a new role, it's critical to understand what's important to your manager and what the objectives are for your new organization so you can align yourself well to them. Every company has a different onboarding plan, and for PMMs I think it's critical to get the lay of the ...more
Head of Product Marketing, Cisco Meraki at Cisco
Time for some radical transparency.  I'm in the midst of this right now. Tomorrow (July 7th) is my 30-day milestone at Cisco Meraki. It's been an awesome first four weeks, and I'm really looking forward to what's next. (Shameless pitch - we're hiring, too!) The size of the company and team ...more
Head of Marketing, IoT at Twilio
Here is what has worked for me in the past. This pace below is relevant for smaller teams/orgs. You can pace this out for larger teams/orgs as needed. 30 DAYS Goal: Establish credibility and define your goal and priorities Key tasks: * Build relationships with key stakeholders and understand...more
Chief Marketing Officer at Zeplin
There is a ramp plan that I like & have used many times, both for myself and members of the team. Like most things that are awesome, it takes the form of a very simple looking table. 3 Columns: * People: Meet with stakeholders and the team I will be working with, understanding their needs...more
Sr. Director, Product Marketing & Brand at TrustRadius
Copied over from a similar question: There are a lot of things you could do - and it's easy to get distracted as a product marketer. First 30 days - Listen, listen, listen. Ask a TON of questions. Hold back from providing ideas unless you are really sure about it. Help others behind the scene...more
Head Of Marketing at osmosdata
I suggest combining pieces from my answers to these questions.  1. What's your framework to prioritizing needs/deliverables when you're the first Product Marketer at a company establishing the function [