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Founder at BrainKraft
Another reason is burnout. Too many organizations perceive PMMs as lead gen people. That puts them into a highly tactical mode. Without so much tactical work, there's never enough time for strategy. Which leads to more tactical work.  Here's one of my blog posts that might help - https://www.b...more
Head of Marketing at Woven
Mike's answer is spot on. It's not uncommon for companies to have a poor strategy or fit within their marketplace and then expect marketing to sprinkle magical growth hacker dust on it make the problem go away. To help alleviate this trend, marketers need to do two things: be good at math and spe...more
Director of Product + Customer Marketing at Resultados Digitais
I highly agree with much of what has been said and would add that Product Marketing is a pretty ambiguous role when you think about it. It is often very different according to the org. Tranferring to a new team or having a new boss or a new CMO could mean an entirely new idea of what Product Mark...more
Head of Product Marketing at Square
I have a different perspective. Most of the turnovers I have seen are voluntary - people moving on to different companies, different roles. So to me it's not necessarily a bad thing. Personally I get bored doing the same thing for more than 2 years. So if my role does not present new learning opp...more
VP, Product at Barracuda Networks
I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. There are two reasons IME. 1. The bad news.  Marketing is an easy target when times are bad because many of the ways we are ...more
Vice President Marketing at Ouster.io
Mike's answer is spot on. Since you've been laid off 5 times in 10 years though, I'll add one other thought. It's possible that you're focusing on outputs, not outcomes. PMM done right is much more focused on outcomes - well defined, measurable (as much as possible). It's the PMM lead's job to se...more
Head of Product Marketing at Samsara
Not just product marketing but overall marketing has relatively higher turnover compared to other functions. This is true for CMO vs other CXOs as well. If it is initiated by the candidate, then in most cases, it would be fair to say that the job market is hot and we all should be happy. Of cour...more
Senior Director of Product Marketing at Glassdoor
It is interesting you say that, because my colleague Sophia and I were talking about it and have felt like there’s been a bit of a renaissance in PMM hiring right now. Organizations seem to get the value of PMM more than ever. Maybe tech companies are getting some marketing religion - they can’t ...more