Email fatigue is making it more and more frustrating for B2B marketers to engage and nurture prospects via email. According to Radicati, business users sent and received an average of 121 emails per day in 2014, which is expected to increase to 140 messages per day by 2018.
But email is a critical channel in cross-channel marketing campaigns. So how can you ensure that your prospects are receiving, and opening your emails? And, how do you segment your audiences and personalize your messaging to give them a custom-tailored buyer’s journey?
We created this playbook to help marketing practitioners build Predictive-fueled email campaigns. With Predictive, marketers can identify their best prospects and engage with them using personalized, integrated campaigns.
Download this playbook to learn how you can use Predictive to help improve your email marketing campaigns.
Table Of Contents
Pg 4 -Introduction
Pg 5 - Using Predictive in Email Marketing
- Most Commonly-Used Email Types Influenced by Predictive
Pg 7 - Predictive Impact: 4 Levers To Improve Email Results
- Business Case Example: Waterfall Effects on Email Performance Metrics
Pg 9 - How To Build a Predictive-Fueled Email Campaign
- 6-Step Outbound Email Campaign Framework
Pg 11 - Predictive Use Case Examples
- SaaS Security Company Increased Engagement with Predictive
- Case Study: Improve Response Rates by 300%
Pg 13 - Conclusion
First 3 Pages
How to Master the Inbox With
Better Outbound Email
Welcome to the Predictive Playbook Series
In today’s digital world, B2B marketers are tasked with major challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. The ever increasing “noise” in the digital space and the renewed focus on marketing ROI has high-lighted the need for greater transparency into your go-to-market insights, top accounts, and acquisition strategy.
Marketers find themselves asking important questions about their audience as they invest in technologies and tools to gather better insights and better data. We believe Predictive is the answer.
But one of the most common questions we’ve received is:
“How do you use Predictive in B2B marketing?”
That’s why we created the Predictive Toolbox featuring various playbooks.
Put simply, a Predictive playbook is a practitioner-level guide designed to help marketers understand how they can use Predictive for a specific marketing use case.
• Segmentation & Targeting
• Inform Territories
• Data Diagnostics
• View TAM
• Build ICP
• Find new look-alikes
• Re-nurture existing prospects
• Execute cross-channel campaigns
• Prioritize existing leads
• Prioritize inbound prospects
• Target Account Selection
• Account Segmentation
• ABM Campaigns
Table of Contents
Using Predictive in Email Marketing 05
Most Commonly-Used Email Types Influenced by Predictive 06
Predictive Impact: 4 Levers To Improve Email Results 07
Business Case Example: Waterfall Effects on Email Performance Metrics 08
How To Build a Predictive-Fueled Email Campaign 09
6-Step Outbound Email Campaign Framework 10
Predictive Use Case Examples 11
SaaS Security Company Increased Engagement with Predictive 11
Case Study: Improve Response Rates by 300% 12
How Radius Helped