outbound email

Free ebook: Predictive Playbook: How to Master the Inbox With Better Outbound Email

Email fatigue is making it more and more frustrating for B2B marketers to engage and nurture prospects via email. According to Radicati, business users sent and received an average of 121 emails per day in 2014, which is expected to increase to 140 messages per day by 2018. But email is a critical channel in cross-channel marketing campaigns. So how can you ensure that your prospects are receiving, and opening your emails? And, how do you segment your audiences and personalize your messaging to give them a custom-tailored buyer’s journey? We created this playbook to help marketing practitioners build Predictive-fueled email campaigns. With Predictive, marketers can identify their best prospects and engage with them using personalized, integrated campaigns. Download this playbook to learn how you can use Predictive to help improve your email marketing campaigns.

Table Of Contents

Pg 4 -Introduction Pg 5 - Using Predictive in Email Marketing - Most Commonly-Used Email Types Influenced by Predictive Pg 7 - Predictive Impact: 4 Levers To Improve Email Results - Business Case Example: Waterfall Effects on Email Performance Metrics Pg 9 - How To Build a Predictive-Fueled Email Campaign - 6-Step Outbound Email Campaign Framework Pg 11 - Predictive Use Case Examples - SaaS Security Company Increased Engagement with Predictive - Case Study: Improve Response Rates by 300% Pg 13 - Conclusion

First 3 Pages

PREDICTIVE PLAYBOOK: How to Master the Inbox With Better Outbound Email Welcome to the Predictive Playbook Series In today’s digital world, B2B marketers are tasked with major challenges like understanding dynamic customers, increasing pipeline quantity and quality, and boosting campaign ROI. The ever increasing “noise” in the digital space and the renewed focus on marketing ROI has high-lighted the need for greater transparency into your go-to-market insights, top accounts, and acquisition strategy. Marketers find themselves asking important questions about their audience as they invest in technologies and tools to gather better insights and better data. We believe Predictive is the answer. But one of the most common questions we’ve received is: “How do you use Predictive in B2B marketing?” That’s why we created the Predictive Toolbox featuring various playbooks. Put simply, a Predictive playbook is a practitioner-level guide designed to help marketers understand how they can use Predictive for a specific marketing use case. GTM Insights • Segmentation & Targeting • Inform Territories • Data Diagnostics • View TAM • Build ICP Predictive Acquisition • Find new look-alikes • Re-nurture existing prospects • Execute cross-channel campaigns Predictive Prioritization • Prioritize existing leads • Prioritize inbound prospects Customer Insights • Upsell • Cross-sell • Churn ABM • Target Account Selection • Account Segmentation • ABM Campaigns Table of Contents Introduction 04 Using Predictive in Email Marketing 05 Most Commonly-Used Email Types Influenced by Predictive 06 Predictive Impact: 4 Levers To Improve Email Results 07 Business Case Example: Waterfall Effects on Email Performance Metrics 08 How To Build a Predictive-Fueled Email Campaign 09 6-Step Outbound Email Campaign Framework 10 Predictive Use Case Examples 11 SaaS Security Company Increased Engagement with Predictive 11 Case Study: Improve Response Rates by 300% 12 Scenario How Radius Helped Process Results Conclusion 13