Free ebook: 12Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database

12 Steps to Ensure You Are Marketing to the Right B2B Lead Database 12Steps_Thumbnail.pngA study by DemandGen reported that nearly half of all B2B organizations feel inaccurate data affected their ability to reach the right people in prospect organizations. Getting the right message to the right person has never been more important. This ebook provides twelve lead data strategies and other critical components necessary to fuel high performance campaigns, starting with the right prospect. Some of the steps include but are not limited to: Clarify the Unique Data Needs of Marketing and Sales Automate the Data Management Process Communicate Across Channels Increase Landing Page Fill Rates ...and more.

First 3 Pages

12Steps To Ensure You Are Marketing To The Right B2B Prospect Lead Database Marketing managers know that the best messaging, graphics and drip campaigns are doomed to fail if they don’t reach the right person at the right company. But it has never been harder to ensure that a marketing campaign hits a target that seemingly is in perpetual motion. According to Gartner, 30 million of the 138 million American workers will change jobs over the next 12 months. That means workers, jobs, titles and companies are constantly being shuffled. Research from DemandGen Report found nearly half of all B2B organizations feel inaccurate data affected their ability to reach the right people in prospect organizations. Nevertheless, today’s marketing managers are under increasing pressure to generate high-value leads that ultimately produce revenue. To do that, a marketer must start with a database fueled not only by well-performing information, but also the best B2B lead data available. The key to moving a prospect from a high quality lead to a paying customer is clean, accurate data. But it doesn’t stop there. Each campaign is different, so marketers are constantly refreshing, augmenting and segmenting data. Combined with intelligence collected from channels such as streamlined web tracking, landing pages and social media, today’s savvy marketer has multichannel tools to target a prospect like never before, shortening the sales cycle and increasing revenues. Executive Summary This E-book will provide lead data strategies and other critical components necessary to fuel high performance campaigns, starting with connecting with the right prospect. The Ebook breaks down these actionable areas into the following steps: 1. Clarify the Unique Data Needs of Marketing and Sales 2. Give Your Data A Tune-Up 3. Augment & Enrich Your Database 4. Automate The Data Management Process 5. Segment Your Database 6. Target Campaigns to Narrower Audiences 7. Communicate Across Channels 8. Integrate Inbound Intelligence Into Outbound 9. Increase Landing Page Fill Rates 10. Improve Funnel Conversions 11. Use Data To Improve Sales & Marketing Alignment 12. Consistently Address Common Lead Database Issues Learning Objectives