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Free ebook: Why Effective Marketing Automation Starts with Strategic Data Management

A marketing automation platform can serve as a high-powered marketing engine. But only with “high-quality fuel” in the form of accurate, clean and complete data that enables richer targeting, segmentation and personalization. Unfortunately, many marketing automation systems are hampered by data limitations – whether a lack of quality or completeness. This ebook details the benefits of having marketing data management to fuel high performance...Read More

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Why Effective Marketing Automation Starts with Strategic Data Management Why Effective Marketing Automation Starts with Strategic Data Management With prospective and existing customers bombarded by messages across email, social media, and direct mail, most marketers focus on how to rise above the noise. However, the real focus should be how to target the right audience in a way that will get their attention. Fortunately, most organizatio...Read More