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Free ebook: The Cost of a Webinar Lead: Proving the value of your webinar program vs. other marketing tactics

In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many tasks and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis. It is our philosophy that the qu...Read More

Table Of Contents

Pg 2 - Introduction: The Marketing Dilemma Pg 4 - Webinar Considerations and Benefits - Webinar Popularity - Targeted Audience - Timing - Types of Learners - Reach - Partnerships - Easy Access - More Accurate Data Pg 7 - The Cost of Bad Data Pg 8 - How Much Do Webinars Cost? - Technology - Equipment - Promotional Costs - Staffing Costs - Summary of Costs & Costs Per Webinar Lead Pg 13 - Lead Generation Costs Comparisons - Tradeshow Leads - Email List Buys - Direct Mail - Inbound Marketing Activities - Lead Generation Cost Comparison Axis Pg 16 - Conclusion Pg 17 - Sources

First 3 Pages

The Cost of a Webinar Lead: Proving the value of your webinar program vs. other marketing tactics Contents Pg 2 - Introduction: The Marketing Dilemma Pg 4 - Webinar Considerations and Benefits - Webinar Popularity - Targeted Audience - Timing - Types of Learners - Reach - Partnerships - Easy Access - More Accurate Data Pg 7 - The Cost of Bad Data Pg 8 - How Much Do Webinars Cost? - Technology - Equipment - Promotional Costs - Staffing Cos...Read More