webinar ROI

Free ebook: The Cost of a Webinar Lead: Proving the value of your webinar program vs. other marketing tactics

In today's marketplace, there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many tasks and activities into one tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis. It is our philosophy that the quality of leads is better than the quantity of leads. Higher quality leads translate to a shorter lead nurturing phase, more dollar signs and a happier marketer. And webinars are one of the best tactics for lead generation efforts to pay off. In this whitepaper you'll learn about why the cost of a webinar lead is justified in your marketing budget. - webinar considerations and benefits - the cost of bad data - how much webinars cost - lead generation tactic cost comparisons

Table Of Contents

Pg 2 - Introduction: The Marketing Dilemma Pg 4 - Webinar Considerations and Benefits - Webinar Popularity - Targeted Audience - Timing - Types of Learners - Reach - Partnerships - Easy Access - More Accurate Data Pg 7 - The Cost of Bad Data Pg 8 - How Much Do Webinars Cost? - Technology - Equipment - Promotional Costs - Staffing Costs - Summary of Costs & Costs Per Webinar Lead Pg 13 - Lead Generation Costs Comparisons - Tradeshow Leads - Email List Buys - Direct Mail - Inbound Marketing Activities - Lead Generation Cost Comparison Axis Pg 16 - Conclusion Pg 17 - Sources

First 3 Pages

The Cost of a Webinar Lead: Proving the value of your webinar program vs. other marketing tactics Contents Pg 2 - Introduction: The Marketing Dilemma Pg 4 - Webinar Considerations and Benefits - Webinar Popularity - Targeted Audience - Timing - Types of Learners - Reach - Partnerships - Easy Access - More Accurate Data Pg 7 - The Cost of Bad Data Pg 8 - How Much Do Webinars Cost? - Technology - Equipment - Promotional Costs - Staffing Costs - Summary of Costs & Costs Per Webinar Lead Pg 13 - Lead Generation Costs Comparisons - Tradeshow Leads - Email List Buys - Direct Mail - Inbound Marketing Activities - Lead Generation Cost Comparison Axis Pg 16 - Conclusion Pg 17 - Sources Introduction: The Marketing Dilemma Let's lace it—our jobs as marketers are tough. We wear a lot of hats within our organization. from handling social media to managing conference planning. We're expected to maintain a low cost per lead.but we have limited resources and budget. We are responsible to managing multiple lead generation tactics on a daily basis. along with having a great misunderstanding the technology being used. we are supposed to bring in more marketing qualified leads (MOLs) that can be transitioned to sales qualified leads (SOLs). it‘s a headache just thinking about it! In today's marketplace. there are so many lead generation tactics available that it is imperative we employ the tools and practices that lead to the highest return in the shortest amount of time. Software integration is important. Combining as many tasks and activities in tool is crucial. And saving time is the biggest priority so we can complete the other hundred tasks we have to do on a daily basis. Marketers use an average of 13 different lead generation tactics to attract prospects. While all of these reach different segments. one of the motor struggles at our job ls to find the right balance at managing these tactics tor the largest return on investment (ROI). The more we can engage with the prospect, the more we can glean how qualified the lead is and whether it is ready to move to sales.This means having as much real-time interaction as possible. not necessarily as much face-to-face interactions as possible. Our daily activities might include promoting our brands through several content marketing platforms. but the ultimate goal of our lobs is lead generation. plain and simple. The true ROI to our extorts is realized when we can have an actual conversation with our prospects that provides value. instead oi simply pushing content their way.And we're evaluated on how quickly we can have that interaction and pass it on to sales. According to the Content Marketing Institute. 62 percent of all 828 marketers now use webinars to prospect or nurture leads.‘ This real-time interaction provides an intimate feel with the brand by directly connecting prospects with the marketing team. When compared to other lead generation tactics, the overall cost of a webinar lead is generally higher. However. webinars deliver more qualified leads and have higher conversion rates, leading to a higher ROI in the long run. In essence, webinars provide an opportunity for marketers to interim with highly engaged. targeted prospects and increase the likelihood of a sale. In this whitepaper, we‘ll show you how and why the cost at a webinar.