what is product marketing
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Free ebook: State-of-B2B-Product-Marketing-2015

Product marketing has changed dramatically in the digital age. We have tools and technologies today that enable us to launch products faster, target them better and track their adoption more closely. We are also seeing an increased awareness amongst B2B marketers of the importance of automation tools for creating a more efficient delivery system. In terms of marketing channels, most of the traditionally popular digital channels continue ...Read More

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STATE OF B2BPRODUCT MARKETING 2015Research Report - March 2015WHO WE SPOKE TOTo understand the state of product marketing in B2B companies, we spoke to senior marketers on current trends and practices in the field. The companies we spoke to were spread across various product types ranging from Software (72%) to Hardware (23%), Cloud (50%) and Mobile (28%). A majority of the companies were in the technology sector. While 67% of the companies we...Read More
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