Free ebook: Influencer Marketing Guide June 2016

2016 Influencer Marketing Guide Whether you are Influencer Marketing savvy or just getting started, our 2016 Influencer Marketing Guide is a must-have comprehensive view into how to get the most out of your campaigns.

Table Of Contents

Table of Contents What is Influencer Marketing? ...........................................................3–5 • Unlock the Potential of Influencer Marketing • The ROI of Influencer Marketing Connect. Create. Amplify........................6–15 • Setting Goals and Objectives • Connect • Discovering the Right Influencer for YOUR Brand • Create • From Brainstorming Content to Execution • Getting Creative: Giveaways, Influencer Contests, and Events • Amplify • Getting the Most Traction From Your Influencers Ready to Get Started?.....................................................................16 Jumpstart Your Influencer Marketing with RhythmOne...........................17

First 3 Pages

Influencer Marketing Guide June 2016 Table of Contents What is Influencer Marketing? ...........................................................3–5 • Unlock the Potential of Influencer Marketing • The ROI of Influencer Marketing Connect. Create. Amplify........................6–15 • Setting Goals and Objectives • Connect • Discovering the Right Influencer for YOUR Brand • Create • From Brainstorming Content to Execution • Getting Creative: Giveaways, Influencer Contests, and Events • Amplify • Getting the Most Traction From Your Influencers Ready to Get Started?.....................................................................16 Jumpstart Your Influencer Marketing with RhythmOne...........................17 What is Influencer Marketing? Influencer Marketing allows brands to authentically connect with consumers outside of traditional digital advertising channels. It does so by leveraging the influence a blogger and/or a platform superstar has on targetable consumer segments. Influencer Marketing can include a wide variety of engagement and distribution tactics such as branded content creation, sponsored blog posts, Facebook posts, Pinterest boards, Vine videos, YouTube videos, Tweets, Instagram posts, Snapchat stories, and much more. “Influencer Marketing presents a glaring opportunity for brands to leverage the power of word-of-mouth at scale through personalities that consumers already follow and admire.” - Social Times, 2015 WHAT IS AN INFLUENCER? An influencer is a person who can affect the actions, behaviors and opinions of others through their blog and/or social channels. A valuable influencer is: -real creative vibrant powerful persuasive authentic compelling