marketing buyer persona

Free ebook: Buyer Persona in Marketing Automation: Practical Guide to Creation and Use of Personas

A complete guide to Buyer Persona: a tool that will streamline the information flow between departments in the company, will organize communication with customers and will help understand them better to offer more relevant content. You will learn: - what is a Buyer Persona - how to create a Persona step by step - how to make your Persona a base for Marketing Automation

Table Of Contents

Pg 3 - WHAT IS A BUYER PERSONA? Pg 4 - Definition Pg 5 - Use of Personas Pg 6 - Effects: Buyer Persona in numbers Pg 7 - CREATING BUYER PERSONA. METHODOLOGY Pg 8 - When to create a Persona? Pg 9 - Where to get data from? Pg 10 - Useful tools Pg 11 - How Marketing Automation helps you build a Persona? Pg 12 - Archetype theory (optional) Pg 13 - CREATING BUYER PERSONA STEP BY STEP Pg 14 - Let’s Go! Pg 15 - Sample questions for B2B Pg 16 - Sample questions for B2C Pg 17 - Important notes Pg 18 - Physical representation of your Persona Pg 19 - Frequently made mistakes Pg 20 - When Persona doesn’t work Pg 21 - BUYER PERSONA – BASE FOR MARKETING AUTOMATION ACTIONS Pg 22 - Highest form of personalization Pg 23 - Scoring Pg 24 - Lead Nurturing Pg 26 - Synergy of Automation and Content Marketing with use of Persona Pg 27 - Case study Pg 28 - REFERENCES

First 3 Pages

Buyer Persona in Marketing Automation Practical Guide to Creation and Use of Personas Spis treści 3WHAT IS A BUYER PERSONA? 4 Definition 5 Use of Personas 6 Effects: Buyer Persona in numbers 7CREATING BUYER PERSONA. METHODOLOGY 8 When to create a Persona? 9 Where to get data from? 10 Useful tools 11 How Marketing Automation helps you build a Persona? 12 Archetype theory (optional) 13CREATING BUYER PERSONA STEP BY STEP 14 Let’s Go! 15 Sample questions for B2B 16 Sample questions for B2C 17 Important notes 18 Physical representation of your Persona 19 Frequently made mistakes 20 When Persona doesn’t work 21 BUYER PERSONA – BASE FOR MARKETING AUTOMATION ACTIONS 22 Highest form of personalization 23 Scoring 24 Lead Nurturing 26 Synergy of Automation and Content Marketing with use of Persona 28 Case study 29 REFERENCES What is a Buyer Persona? Definition Use of Persona Effects: Buyer Persona in numbers