Free ebook: Mobilize The Customer Journey: Connect every experience with Salesforce

Mobilize the Customer Journey See how your brand can become as much a part of your customers’ daily lives as the handheld devices they carry. In “Mobilize the Customer Journey” you’ll see how Salesforce helps brands: Boost email campaigns with mobile integration Create seamless mobile experiences across marketing, sales, and service Build and implement impressive apps Get the resource now and learn how Salesforce transforms businesses by putting them wherever customers need them — anytime, anywhere. Download now.

Table Of Contents

Introduction .......................................................................................................................3 1 | Crossing Channels: Email + Mobile (and Beyond) ....................................................5 2 | No More Silos: Integrate Marketing, Sales, and Service ...........................................8 3 | Touchscreen Touchpoints: App Creation and Engagement ...................................11 Conclusion ...........................................................................................................................14

First 3 Pages

Mobilize the Customer Journey Connect every experience with Salesforce Introduction .......................................................................................................................3 1 | Crossing Channels: Email + Mobile (and Beyond) ....................................................5 2 | No More Silos: Integrate Marketing, Sales, and Service ...........................................8 3 | Touchscreen Touchpoints: App Creation and Engagement ...................................11 Conclusion ...........................................................................................................................14 Introduction Mobile technology has changed everyday life in ways we could never have imagined — and it continues to surprise consumers and marketers alike. From shopping, to keeping up with current events, to enjoying a morning cup of coffee, mobile devices continue to redefine everything. There’s no denying your customers are connected, and your organization can improve customer interactions with your brand by implementing mobile marketing solutions. Every day, there are 30 billion mobile moments in the U.S. alone. JULIE ASK Forrester blogs.forrester.com/julie_ask