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Free ebook: Creating Buyer-Focused Content That Helps Sales Win

Creating a content strategy is not an easy feat. While content marketing as a marketing tactic has become widely adopted, there has been little strategy around creating content that is easily discoverable by sales and also effective and relevant in sales interactions. SiriusDecisions estimates that between 60 and 70% of B2B content goes unused by sales. The disconnect can be glaring. That's why SiriusDecisions created its Sales Content Ar...Read More

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Guide Creating Buyer-Focused Content That Helps Sales Win Introduction Creating and implementing a content strategy is not an easy feat. It requires a full content audit, measurable goals for content creation and distribution, and especially the right individual or team in place to succeed. One of Seismic’s recent guides, A Content Strategy Leader ’s Roadmap for Success in 2016, covers the challenges facing marketers when developing an e...Read More