sales and marketing relationship
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Free ebook: How Predictive Content Strengthens the Sales & Marketing Relationship

Think about your sales and marketing organization’s relationship with content. Is it leading the charge towards optimal customer engagement and won deals? Or is it a necessary evil—the weak adhesive barely connecting your sales and marketing teams? Now, fast forward to how sales and marketing teams should be utilizing content. Predictive content employs content usage analytics—data that analyzes when and how often specific pieces of cont...Read More

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Guide How Predictive Content Strengthens the Sales & Marketing Relationship Introduction Think about your sales and marketing organization’s relationship with content. Is it leading the charge towards optimal customer engagement and won deals? Or is it a necessary evil—the weak adhesive barely connecting your sales and marketing teams? For the amount of blood, sweat and tears that go into content creation on marketing’s end, you would t...Read More