sales enablement,b2b content,sales growth,Sales Enablement
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Free ebook: Effective B2B Marketing Content That Will Lead To Sales Growth

Learn how you can create effective marketing content that drives sales and increases revenue. Did you know that B2B marketing organizations are now spending up to 25% of their budget on the development, delivery and promotion of content to drive business? Unfortunately, according to a Forbes study, 50% of B2B executives view this content as ineffective and regard their inability to create enough effective content as their biggest content...Read More

Table Of Contents

Pg 3 - Introduction Pg 4 - Content Creation Challenge #1: Create Content to Nurture Prospects Based on Buyer’s Journey & Buyer Persona Challenge #2: Create Content that is Actionable & Engaging Pg 7 - Content Distribution Challenge #1: Effectively Push Content to Sales Reps Challenge #2: Organize Content for Quick Accessibility Pg 9 - Content Tracking Challenge #1: Gain Insight into Content Usage and Effectiveness Challenge #2: Use Insights to Include Key Stakeholders Challenge #3: Use Insights to Create Stronger Strategies Pg 12 - Conclusion Pg 12 - Authors

First 3 Pages

Effective B2B Marketing Content That Will Lead to Sales Growth Introduction p3 Content Creation p4 Challenge #1: Create Content to Nurture Prospects Based on Buyer’s Journey & Buyer Persona Challenge #2: Create Content that is Actionable & Engaging Content Distribution p7 Challenge #1: Effectively Push Content to Sales Reps Challenge #2: Organize Content for Quick Accessibility Content Tracking p9 Challenge #1: Gain Insight into C...Read More