sales enablement,b2b content,sales growth,Sales Enablement

Free ebook: Effective B2B Marketing Content That Will Lead To Sales Growth

Learn how you can create effective marketing content that drives sales and increases revenue. Did you know that B2B marketing organizations are now spending up to 25% of their budget on the development, delivery and promotion of content to drive business? Unfortunately, according to a Forbes study, 50% of B2B executives view this content as ineffective and regard their inability to create enough effective content as their biggest content challenge. Throughout the course of this eBook, we’ll discuss how you can alleviate this content struggle to optimize marketing spends and increase sales productivity and revenue by improving content creation, distribution and tracking strategies.

Table Of Contents

Pg 3 - Introduction Pg 4 - Content Creation Challenge #1: Create Content to Nurture Prospects Based on Buyer’s Journey & Buyer Persona Challenge #2: Create Content that is Actionable & Engaging Pg 7 - Content Distribution Challenge #1: Effectively Push Content to Sales Reps Challenge #2: Organize Content for Quick Accessibility Pg 9 - Content Tracking Challenge #1: Gain Insight into Content Usage and Effectiveness Challenge #2: Use Insights to Include Key Stakeholders Challenge #3: Use Insights to Create Stronger Strategies Pg 12 - Conclusion Pg 12 - Authors

First 3 Pages

Effective B2B Marketing Content That Will Lead to Sales Growth Introduction p3 Content Creation p4 Challenge #1: Create Content to Nurture Prospects Based on Buyer’s Journey & Buyer Persona Challenge #2: Create Content that is Actionable & Engaging Content Distribution p7 Challenge #1: Effectively Push Content to Sales Reps Challenge #2: Organize Content for Quick Accessibility Content Tracking p9 Challenge #1: Gain Insight into Content Usage and Effectiveness Challenge #2: Use Insights to Include Key Stakeholders Challenge #3: Use Insights to Create Stronger Strategies Conclusion p12 Authors p12 Effective marketing content leads to increased sales productivity, more revenue, marketing effectiveness and stronger alignment between marketing and sales. A company’s sales strategy is only as successful as the effectiveness of the content that supports it. However, how can companies create strong marketing content to support their sales strategy? How can marketing gain insight into which content drives the most sales to best allocate their resources? Did you know that B2B marketing organizations are now spending up to 25% of their budget on the development, delivery and promotion of content to drive business? Unfortunately, according to a Forbes study, 50% of B2B executives view this content as ineffective and regard their inability to create enough effective content as their biggest content challenge. This disconnect is depicted in Figure 1. B2B marketing organizations are wasting their budget on a content creation strategy that fails to align with and support their overall sales interactions. Throughout the course of this article, we’ll discuss how we can alleviate this content struggle to optimize marketing spends and increase sales productivity to grow the bottom-line by improving content creation, distribution and tracking strategies. We’ll identify the key challenges that hinder the improvement of content creation, distribution and tracking strategies, and then discuss the best solutions to overcome these challenges and increase marketing and sales productivity.