Deconstructing the world’s best product launches. Getting to Market gives you an inside look into what it takes to successfully bring a new product to market. In each episode, we’ll chat with GTM leaders about the tools, tactics, and tricks they've used so you can take your own product launches to the next level.
February 25, 2021
Episode #14: Ryan MacInnis, Product Marketing Lead at LinkedIn
In this episode, Ryan and I go deep into the launch of LinkdedIn product pages, what it's like launching a new product in a remote world, and more.
Episode #1: Chris Orlob, Director of Sales at Gong
In this episode, Chris and I go deep on one of Gong's best product launches to date -- Deal Intelligence. We cover everything from his role in product marketing, to identifying pain, to test selling, and more.