SEO best practices

Free ebook: 17 Killers Of Your SEO Efforts (And How To Fix Them)

It is easy to get lost in the constantly evolving world of SEO. At Siteimprove, we always keep up with the changing technicalities so that we can help you meet the newest SEO requirements with as little effort as possible. Unlock your site's full potential now Our beginner's guide to SEO addresses 17 common violations you can take care of right now. Best practices will help you: - Optimize individual pages; - Use keywords correctly; - And more!

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17 KILLERS OF YOUR SEO EFFORtS And How to Fix Them All your time and effort spent on managing and editing your website is in vain if you are not on top of your Search Engine Optimization. Fortunately, you can address the most critical violations by taking some basic steps. THIS GUIDE WILL SHOW YOU HOW. DEFINING THE ISSUE. WHAT’S THE PROBLEM? HOW DO I FIX IT? Siteimprove The Only Website Management Solution You’ll Ever Need Our all-in-one software solution, developed by web professionals for web professionals, will save you time and money while maintaining the quality of your online presence and protecting your organization’s reputation. TACKLE YOUR SEO ISSUES HEAD ON It is easy to get lost in the constantly evolving world of SEO. At Siteimprove, we always keep up with the changing technicalities so that we can help you meet the newest SEO requirements with as little effort as possible. Here are 17 common SEO violations that you can address right away. If needed, you can consult the glossary of technical jargon in the back of the guide. #1 PAGES WITHOUT PAGE TITLES When a page has no page title it makes it difficult for search engines to determine what the page is about. Create a page title for each page, so that every page has a unique page title. A good page title provides an accurate description of the page’s content, includes important keywords that relate to the content of the page, is usually around 55 characters and is written with both users and search engines in mind. #2 DUPLICATE PAGE TITLES Two or more pages share the same page title. This may cause the pages to compete against each other and weaken search engine optimization. Edit the page title on each page, so that they have unique page titles. A good page title provides an accurate description of the page’s content, includes important keywords that relate to the content of the page, is usually around 55 characters and is written with both users and search engines in mind. #3 PAGES WITHOUT META DESCRIPTION Without a meta description you are not conveying accurate information on what your page is about. The meta description is your opportunity to advertise the content of the page and make searchers want to click it in the search engine results pages. Create a meta description for each page, so that every page has a unique meta description that accurately describes the content of the page. A good meta description includes important keywords that relate to the content of the page, is optimally around 115 characters and provides a compelling description of the page for the users. #4 DUPLICATE META DESCRIPTIONS Two or more pages share the same meta description. This may cause the pages to compete against each other and weaken search engine optimization. Create a meta description for each page, so that every page has a unique meta description that accurately describes the content of the page. A good meta description includes important keywords that relate to the content of the page, is optimally around 115 characters and provides a compelling description of the page for the users. #5 PAGES WITHOUT H1 HEADING Without a H1 element, users and search engines will struggle to figure out the focus of your page. The H1 heading is the main heading on the page and it defines the semantic relationship between the words in the heading and the words that follow it. Create a H1 heading for each page, so that every page has a unique H1 heading that accurately describes the content of the page. A good H1 heading includes important keyword(s) that relate to the content of the page and is followed by H2-H6 as subheadings in the correct hierarchy rather than more H1 headings. #6 DUPLICATE H1 HEADINGS Two or more pages share the same H1 heading. This may cause the pages to compete against each other and weaken search engine optimization. Create a H1 Heading for each page, so that every page has a unique H1 Heading that accurately describes the content of the page. A good H1 Heading includes important keyword(s) that relate to the content of the page and is followed by H2-H6 as subheadings in the correct hierarchy rather than more H1 Headings. #7 KEYWORD IS NOT INCLUDED IN PAGE TITLE The page title is the single most important place to include your keyword on a page. Without a keyword, your page will not show up in the searches you want it to. Edit the page title on each page, so that it includes the chosen keyword for that page. Don’t forget that the page title should provide an accurate description of the page’s content and be written with both users and search engines in mind.