First 3 Pages
DIGITAL ACCESSIBILITY E-BOOK
YOUR GUIDE TO WEB ACCESSIBILITY SUCCESS
COVERED IN THIS E-BOOK:
•THE BASICS OF WEB ACCESSIBILITY
•4 COMMON ACCESSIBILITY MYTHS THAT
NEED TO DIE
•3 EASY WAYS TO IMPROVE YOUR
•WHY “CLICK HERE” IS A BAD THING
•WHAT IS ASSISTIVE TECHNOLOGY?
•MAKE YOUR NEW WEBSITE ACCESSIBLE
FROM DAY ONE
•A WAI-ARIA BEGINNERS’ GUIDE
•HOW TO CODE ACCESSIBLE TABLES
•HOW TO CREATE ACCESSIBLE PDFS
•HOW TO BE MORE ACCESSIBLE ON
•GUIDE TO ACCESSIBLE WEBSITE
•GUIDE TO ACCESSIBLE SEMANTIC
•REAP SEO BONUSES BY MAKING YOUR
•INCLUDING PEOPLE WITH DISABILITIES IN
•SHADES OF GRAY IN ACCESSIBILITY
•COGNITIVE DISABILITIES AND WEB
•WEB ACCESSIBILITY AND OUR AGING
•13 TIPS FOR IMPROVING YOUR WEBSITE
FOR MOBILE USERS WHILE ENSURING
•EMOJI MARKETING COULD BE EXCLUDING
PEOPLE FROM YOUR CONVERSATION
•ACHIEVE WEB ACCESSIBILITY WITH WEB
THE BASICS OF
We get a lot of questions about web accessibility here at Siteimprove, and we would like to take this opportunity to answer some of them. This is probably more of a review for seasoned accessibility folks, but there’s a growing demand for this kind of introductory information as more web professionals recognize the importance of accessibility.
What is web accessibility and why is it important to the
success of my website?
Web accessibility refers to the inclusive practice of making websites usable by people of all abilities and disabilities. When sites are correctly designed, developed, and edited, all users can have equal access to information and functionality.
Which standards should I use?
Depending on your location, there may be various sets of accessibility standards that you will need to follow. Fortunately, the World Wide Web Consortium (W3C) has a comprehensive list called the WCAG 2.0 that has been widely adopted, and is the base set of guidelines for most other standards. Below are a few examples of location-specific standards to look at:
•The European Commission’s Web
•Web Standards for the Government of
What are the benefits of website
accessible coding standards?
There are quite a few benefits to coding accessibility into your website that go beyond just meeting the minimum accessibility laws:Social Responsibility It’s time to act socially responsible. Accessibility is about allowing people with and without
disabilities to have access to the information they want and need. As our population changes, we need to educate the people responsible for generating communication channels to be aware of ALL of our different users.
A Larger Customer Base
With reports of one in five web users claiming some sort of disability, 20% of the
population is just too large of a group to ignore. If you go the extra steps to
accommodate this group, you will be certain of a loyal group of customers.
Once you’ve developed a clean, accessible code base, you will be amazed at the benefits. Efficient code can help improve:
•Faster page loading
•Search engine optimization (SEO)
What are the “nuts and bolts” of
We receive many accessibility questions that are more technical in nature, because the standards can get pretty complex. Some of the most important coding practices are quite simple to control in your different coding environments, for example:
•Tables and Forms
Addressing these areas adds an immense amount of usability to your overall site, and provides a solid framework to build on.