web analytics
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Free ebook: Web Analytics - Where to Begin

Web analytics provide you with a better understanding of how visitors are finding your website, how they interact with it, and how effectively your website is contributing to your business goals. This e-book will show you how to: 1. Identify Key Performance Indicators (KPIs) and Micro Conversions (MCs) 2. Utilize Events in order to track KPIs and MCs 3. Implement Campaign Tracking 4. Utilize Data Segmentation 5. Generate actionab...Read More

First 3 Pages

WEB ANALYTICS Where to Begin e-book SPOILER ALERT! People love the Internet. A lot. In fact, 92% of online adults rely on search engines when looking for information. That means your audience’s first interaction with your organization will be online. The first question you need to ask is, “Can they find us?” The second question is, “Does our website provide the information they’re looking for?” The answer to both questions lies within your w...Read More