Free ebook: CRISIS AVERTED:Preparation Strategies to Stop a Social Fiasco

Crisis Averted: Preparation Strategies to Stop a Social Fiasco Product recalls. Website hacks. Distasteful Tweets. Crises of all kinds could hit your brand at any moment—and then get amplified in the worst of ways. Hear from seven crisis communications professionals on how to develop a plan for preventing a fiasco through the power of social media.

Table Of Contents

Table of contents 01 Meet the Crisis Com Pros 02 Solidify Social’s Role in Crisis Communications 03 Develop an Integrated Plan 04 Activate Your Plan as Necessary 05 Manage the Aftermath 06 Breathe Easy

First 3 Pages

Crisis Averted: Preparation Strategies to Stop a Social Fiasco AN ACTION PLAN FROM 7 CRISIS COMMUNICATIONS PROS Product Recalls. Website Hacks. Distasteful Tweets. Crises of all kinds could hit your brand at any moment. Planning for the worst has become crucial—with social media playing a major role in your crisis communications efforts. To ensure longevity and success for your brand, your organization must think through its entire strategy by solidifying social media as fundamental to crisis management, developing a holistic plan that involves all team members, knowing how to activate your plan if needed and looking at ways to manage the aftermath. If that sounds burdensome, fear not. We've gathered insights from seven practitioners in the field to help you fortify a social media-focused crisis communications plan. 01 Meet the Crisis Com Pros 02 Solidify Social’s Role in Crisis Communications 03 Develop an Integrated Plan 04 Activate Your Plan as Necessary 05 Manage the Aftermath 06 Breathe Easy Meet the Crisis Com Pros From hijacked hashtags to Twitter takedowns, these crisis com experts have seen it all and in the process built a name for themselves protecting their clients. Each of these experts agrees that today, regardless of industry, social can make or break a brand. Steve Christensen Director of Communication Loyola University Chicago Thomas Graham President and CEO Crosswind Media & Public Relations Shannon Wilkinson CEO, Reputation Communications Shawn Zanotti CEO, Exact Publicity Melissa Logan Director of Communications Pittsburgh Theological Seminary Jason Mudd CEO and Principal Axia Public Relations Deb Hileman President and CEO Institute for Crisis Management