Free ebook: Instagram for Brands CREATING AN INSTAGRAM MARKETING STRATEGY

Instagram, with more than 40 billion images shared and 400 million monthly active users, generates an average of 80 million photos per day. The mobile-based photo- and video-sharing social network powers the sharing of images and creation of community among users around the world. At only six years old, the platform has shown significant growth in its overall user base and in almost every demographic group. As people join Instagram in droves, brands have a unique opportunity for engagement with their fans: Instagram posts generate a per-follower engagement rate of 4.21%, which is 58 times more engagement per follower than Facebook and 120 times more than Twitter. Success for brands on Instagram takes more than publishing attractive images—it is the product of thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. As you explore the potential of Instagram for your business, keep in mind the particular strengths of visual media for telling a compelling story about your brand.

First 3 Pages

A GUIDE BY Instagram for Brands CREATING AN INSTAGRAM MARKETING STRATEGY Likes Photos Videos Comments Engagement STRATEGY Likes Engagement Comments 1000 340 56% 2768 355 67% 3475 568 68% 23955 668 78% 34956 789 98% 49720 799 100% Instagram, with more than 30 billion images shared and 300 million monthly active users, generates an average of 70 million photos per day. The mobile-based photo- and video-sharing social network powers the sharing of images and creation of community among users around the world. At only five years old, the platform has shown significant growth in its overall user base and in almost every demographic group in the past year. As people join Instagram in droves, brands have a unique opportunity for engagement with their fans: Instagram posts generate a per-follower engagement rate of 4.21 percent—58 times more engagement per follower than Facebook and 120 times more than Twitter. Success for brands on Instagram takes more than publishing attractive images—it is the product of thoughtful strategy, a well-defined brand identity grounded in visual creativity and effective community management. As you explore the potential of Instagram for your business, keep in mind the particular strengths of visual social media for telling a compelling story about your brand. To help you develop an Instagram marketing strategy based on clear objectives and measurable results, we’ve put together this comprehensive guide. Determine Your Objectives Whether you haven’t published a single photo or you want to elevate your existing presence, consider the following when creating your Instagram strategy:  What will Instagram allow you to do that other platforms don’t?  Who is your target audience, and which members of your audience are active on Instagram?  How will Instagram integrate with other networks in your social strategy? Instagram’s focus on visual sharing oers a unique platform to showcase your culture and people in addition to your products and services. The mobile nature of the app lends itself to quickly capturing moments, giving followers a chance to interact with your brand in a way that can feel more casual and instantaneous than on other networks. Depending on your industry, brand and key performance indicators, your Instagram strategy might include many of the following objectives: -As you continue to develop your strategy, these objectives will guide you in determining the -best approach to each part of the process. -Increase brand awareness. -Demonstrate company culture. -Showcase your team and recruit new talent. -Increase customer engagement and loyalty. -Showcase products and services. -Enhance and complement event experiences. -Incentivize consumer engagement with your brand. -Share company news. -Grow your community. -Connect with influencers. -Drive sales through a third-party app.