Social is a team sport. Companies of all sizes should be leveraging social and extending their efforts throughout their entire organization. Identifying key contributors, leaning on relevant departments to create content, participating in conversations and assisting in support requests will yield a more social organization and a more enlivened social community.
Join two of Sprout Social’s finest for a conversation about the importance of expanding your social media efforts and how to effectively do so utilizing workflow and collaboration features in Sprout Social. Among other things you’ll learn:
Why everyone in your business needs to think social.
How to set up your social media business team.
How to delegate social roles and responsibilities.
How Sprout Social can help streamline your efforts
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THERE IS NO I IN TWEET
HOW TO SET UP AND MANAGE A SOCIAL BUSINESS TEAM IN SPROUT
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Why Everyone Needs to Think Social
Collaboration is a no-brainer among members of the same team. But what
about working harmoniously across different functions?
With Sprout Social, you can easily task dierent members of your organization with social-specific responsibilities, including publishing relevant and informative content, finding and participating in conversations, aiding support requests and measuring performance and eorts.
Whether you’re a small business or a global enterprise, Sprout’s flexible structure enables you to bring various representatives from all facets of your company into one seamless platform. When setting up your social business team, keep in mind that representatives from across your organization play a key role based on their function. This can include members from marketing, support, sales and product as well as an agency (if you happen to work with
one). Also, you don’t have to limit each department to just one seat—you can add as many users as you need.
How to Set Up Your Social Business Team
Getting your social business team in Sprout is quick and easy, and you can do it at any time. But it’s important to set parameters from the beginning so everyone understands their roles and responsibilities and how they work together as a unit.
To add social representatives from your organization:
Each Sprout user has a designated role and dierent responsibilities on social. You can provide administrative access, assign to certain profiles and Groups, customize publishing access and limit reporting visibility. Invite users at any time as your organization and social business needs grow.
Groups are a way to organize your social profiles based on how your business operates. You can grant team members access to specific profiles, depending on their responsibilities, then organize those profiles into Groups. If you have multiple locations, work with a variety of clients or maintain separate profiles for different objectives, Groups ensure publishing security and align individual users to applicable reporting insights.
Setting permissions at the user level ensures the right person is handling the
right message. You have two opportunities to configure permissions: when
inviting a new user or by going to Users & Social Profiles. You can configure permissions based on publishing, reporting, inbox and admin access.