Free ebook: Twitter Cards

Marketers are always looking for ways to drive qualified traffic to their website, product page or blog post. Tweeting is a convenient way to do this, but sometimes you need more than 140 characters to get your message across. That’s where Twitter Cards can help. Here’s everything you need to know about using Twitter Cards—from which type is best for your business to installation tips to how to measure each Card’s performance. Read on and learn how to make your Tweets more engaging. What Are Twitter Cards? Twitter Cards allow you to go beyond the 140-character limit of the platform and attach media experiences—such as photos or videos—to Tweets. Because Cards enable your Tweets to stand out in a text-heavy stream, they’re perfect for introducing new products, sharing media and increasing conversions. Without leaving Twitter, your followers can download an app, visit a landing page, use a coupon or sign up for a newsletter or contest. Types of Twitter Cards There are five types of Twitter Cards: -Summary Card -Summary Card With Large Image -App Card -Player Card -Lead Generation Card

First 3 Pages

Twitter Cards EVERYTHING YOU NEED TO KNOW Marketers are always looking for new ways to drive relevant traffic back to their website, product page or blog post. Tweeting is a convenient way to do this, but sometimes you need more than 140 characters to get your message across. That’s where Twitter Cards can help. INTRODUCTION Here’s everything you need to know about using Twitter Cards, from which type is best for you to installation tips to how to measure their performance. Read on and learn how to make your Tweets more engaging. What Are Twitter Cards? Twitter Cards allow you to go beyond the 140-character limit imposed by the platform and attach media experiences—such as photos or videos—to Tweets. Because they enable your Tweets to stand out in a text-heavy stream, they’re perfect for introducing new products, sharing media and increasing conversions. Without ever leaving Twitter, your followers can download an app, visit a landing page, use a coupon or sign up for a newsletter or contest. Types of Twitter Cards There are currently five diferent types of Twitter Cards: Summary Card Summary Card with Large Image App Card Player Card Lead Generation Card We’ll look at each one of these in more depth, including how to set them up.