Free ebook: 4 Charts Every Social Media Needs

Overview | What you'll learn: Measuring and monitoring social media impact by simply looking at growth of followers or reach is no longer enough to be successful as a social media manager. Whether you’re evaluating your social media investments or identifying areas of opportunity, understanding these four ways to visualize your social media data will give you a new level of insight: 1. Slope chart for growth of followers/ reach 2. Maps for global/ regional engagement 3. Scatter plot for reach vs. engagement 4. Boxplots to compare distribution by categories Download this guide to learn how you can leverage the 4 most effective charts for your social media analysis. Read more at

First 3 Pages

4 charts Every social media needs Andy Cotgreave Social Content Manager 1. Slope chart for growth of followers/reach Slope charts show change between a start and end point. This chart shows the performance on social networks for 4 companies between July and December. They make it very easy to compare rates of change and start-end ranks. WHAT KINDS OF DATA? Follower growth Mentions Total engagement Reach