Free ebook:  Are You Doing Influencer Marketing Right?

So … ARE You Doing Influencer Marketing Right? For Brands • Influencer Marketing Last Thursday we hosted a webinar called Are You Doing Influencer Marketing Right? Our in-the-know co-hosts, Holly Hamann (TapInfluence CMO and co-founder) and Christine Wilson (CEO and founder of MtoM Consulting), detailed incredibly valuable best practices on getting started with, executing, managing, and measuring influencer marketing campaigns. webinar-preview The Q&A at the bottom of the hour proved that: A) Attendees were on their game and very in touch with the field of influencer marketing, and B) Holly and Christine know how to knock Q&A out of the park. Here are some of the questions we got. We had time to answer these (and this isn’t even all of them): ON COMPENSATING INFLUENCERS *How do you “build a relationship” with an influencer other than compensating them? *How do you determine the rate of the compensation? *Is direct payment the most effective form of compensation, or could influencers consider brand recognition, product, etc. compelling? ON BRAND REPRESENTATION *Can you ever really be sure a blogger can appropriately represent your brand? *What happens when the influencer doesn’t like the product AFTER they’ve been chosen? ON CONTROL OVER CONTENT *So, when you say “always on,” you mean you control when content goes live? *Are there any potential legal issues or copyright concerns around re-using content by other people? ON TAPINFLUENCE *How do you vet the people in your marketplace? *Is Social Hub separate from TapInfluence or included in campaigns? *What does it cost? ON MEASUREMENT AND TOTAL MEDIA VALUE *How are you estimating Total Media Value? *Does the brand create a value per type of impression or does TapInfluence do this valuation? ON INFLUENCER MARKETING *How does a small-tiny brand get started? Do we hire someone to do it for us? *Who most often runs influencer programs? Traditional or digital media teams, PR teams, who within an organization? Have a listen to Christine and Holly’s answers, and learn those best practices on our presentation recording.

Table Of Contents

TABLE OF CONTENTS INTRO WHAT IS INFLUENCER MARKETING STEP 1: IDENTIFYING INFLUENCERS 1. Don’t Just Look At Unique Visits 2. Post Frequency 3. Audience Data 4. Content Quality 5. Audience Engagement 6. Look For Professionalism STEP 2: MANAGING INFLUENCER RELATIONSHIPS Let Influencers Tell An Authentic Story Here’s What You DO Give Them Top Reasons For Negative Influencer Experiences Be Transparent Include Opportunities To Reference Your Social Profiles Give Proper Influencer Attribution (Yes, It’s Possible) Give One Clear Call-To-Action To Include In Content Think Of Your Influencers As Always-On STEP 3: OPTIMIZING CONTENT DISTRIBUTION Don’t Isolate Content Aggregate It! Integrate With Other Marketing Campaigns Make It Easy To Share ... And Don’t Forget To Share It With Yourself STEP 4: MEASURE PERFORMANCE Track This ... But Also That Success Story Outcomes RECAP ABOUT

First 3 Pages

ARE YOU DOING INFLUENCER MARKETING RIGHT? TABLE OF CONTENTS INTRO WHAT IS INFLUENCER MARKETING STEP 1: IDENTIFYING INFLUENCERS 1. Don’t Just Look At Unique Visits 2. Post Frequency 3. Audience Data 4. Content Quality 5. Audience Engagement 6. Look For Professionalism STEP 2: MANAGING INFLUENCER RELATIONSHIPS Let Influencers Tell An Authentic Story Here’s What You DO Give Them Top Reasons For Negative Influencer Experiences Be Transparent Include Opportunities To Reference Your Social Profiles Give Proper Influencer Attribution (Yes, It’s Possible) Give One Clear Call-To-Action To Include In Content Think Of Your Influencers As Always-On STEP 3: OPTIMIZING CONTENT DISTRIBUTION Don’t Isolate Content Aggregate It! Integrate With Other Marketing Campaigns Make It Easy To Share ... And Don’t Forget To Share It With Yourself STEP 4: MEASURE PERFORMANCE Track This ... But Also That Success Story Outcomes RECAP ABOUT COMPLIMENTS OF: infuencer marketing platform