23 People Shared This

Free ebook: Are You Doing Influencer Marketing Right?

So … ARE You Doing Influencer Marketing Right? For Brands • Influencer Marketing Last Thursday we hosted a webinar called Are You Doing Influencer Marketing Right? Our in-the-know co-hosts, Holly Hamann (TapInfluence CMO and co-founder) and Christine Wilson (CEO and founder of MtoM Consulting), detailed incredibly valuable best practices on getting started with, executing, managing, and measuring influencer marketing campaigns. webinar-prev...Read More

Table Of Contents

TABLE OF CONTENTS INTRO WHAT IS INFLUENCER MARKETING STEP 1: IDENTIFYING INFLUENCERS 1. Don’t Just Look At Unique Visits 2. Post Frequency 3. Audience Data 4. Content Quality 5. Audience Engagement 6. Look For Professionalism STEP 2: MANAGING INFLUENCER RELATIONSHIPS Let Influencers Tell An Authentic Story Here’s What You DO Give Them Top Reasons For Negative Influencer Experiences Be Transparent Include Opportunities To Reference Your Social Profiles Give Proper Influencer Attribution (Yes, It’s Possible) Give One Clear Call-To-Action To Include In Content Think Of Your Influencers As Always-On STEP 3: OPTIMIZING CONTENT DISTRIBUTION Don’t Isolate Content Aggregate It! Integrate With Other Marketing Campaigns Make It Easy To Share ... And Don’t Forget To Share It With Yourself STEP 4: MEASURE PERFORMANCE Track This ... But Also That Success Story Outcomes RECAP ABOUT

First 3 Pages

ARE YOU DOING INFLUENCER MARKETING RIGHT? TABLE OF CONTENTS INTRO WHAT IS INFLUENCER MARKETING STEP 1: IDENTIFYING INFLUENCERS 1. Don’t Just Look At Unique Visits 2. Post Frequency 3. Audience Data 4. Content Quality 5. Audience Engagement 6. Look For Professionalism STEP 2: MANAGING INFLUENCER RELATIONSHIPS Let Influencers Tell An Authentic Story Here’s What You DO Give Them Top Reasons For Negative Influencer Experiences Be Transparent I...Read More