Free ebook: 11 Things You Should Know About Influencer Marketing

11 Things You Should Know About Influencer Marketing eBooks • Resources Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media. Yet, running a successful influencer program involves more than asking influential people to give a positive review of your brand or product. To be successful, you need to know these eleven best practices.

Table Of Contents

Table of Contents 1. Introduction 2. Influencer Programs Must HaveClear Goals 4. Advocate vs. Influencer:What’s the Difference? 5. What to Look for In an Influencer 7. Influencers Are Brands...Treat Them Like Business Partners 9. Activate The Creation Of High Quality, Provocative Content 11. Reach Is Not The Most Important Metric 13. Niche Influencers Often Create the Most Engagement 15. Authentic Content Creates Trust 16. Influencer Marketing Facilitates Earned Media 17. Online Activity Is A Core Part Of The Decision-Making Process 18. People are Already Talking Online…Be Part of the Conversation 19. Next Steps

First 3 Pages

11 Things You Should Know About Influencer Marketing Table of Contents 1. Introduction 2. Influencer Programs Must HaveClear Goals 4. Advocate vs. Influencer:What’s the Difference? 5. What to Look for In an Influencer 7. Influencers Are Brands...Treat Them Like Business Partners 9. Activate The Creation Of High Quality, Provocative Content 11. Reach Is Not The Most Important Metric 13. Niche Influencers Often Create the Most Engagement 15. Authentic Content Creates Trust 16. Influencer Marketing Facilitates Earned Media 17. Online Activity Is A Core Part Of The Decision-Making Process 18. People are Already Talking Online…Be Part of the Conversation 19. Next Steps 1. Introduction Influencer marketing is the practice of working with influential people online to spread the word about your products and services through social media and blogs. However, running a successful influencer program involves more than just asking these people to write a positive review for your brand or product. To be successful, you need to know these eleven best practices. Influencers: Mike and Megan Gilger The Fresh Exchange